The 12 closest competitors and alternatives to DoubleVerify Holdings, Inc. among adtech companies — ranked by similarity to what DoubleVerify Holdings, Inc. actually does, not by market-cap band.
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DoubleVerify Holdings, Inc. offers a comprehensive software platform designed for measuring, analyzing, and providing data insights for digital media, serving clients both domestically and across global markets. Through its various offerings, the company equips advertisers with impartial data analytics, empowering them to significantly enhance the impact, integrity, and financial returns of their online advertising campaigns. Among its core solutions is DV Authentic Ad, a crucial tool for assessing digital media quality by scrutinizing factors such as advertising fraud, brand suitability, ad viewability, and geographic placement for every individual digital advertisement. Another is the DV Authentic Attention solution, which furnishes predictive analytics on audience exposure and engagement, thereby optimizing campaign efficacy. Additionally, the Custom Contextual solution enables advertisers to strategically align their advertisements with pertinent content, thereby maximizing user interaction and boosting overall campaign results. The company also features the DV Publisher Suite, a specialized offering for digital publishers. This suite helps them optimize revenue and enhance inventory utilization by improving video content delivery, pinpointing missed or unsold opportunities, and consolidating data from all available inventory sources. Furthermore, DV Pinnacle provides a user-friendly service and analytics platform interface, allowing clients to configure and implement controls for their media strategies and diligently monitor campaign performance across diverse channels, formats, and devices. These sophisticated software solutions are seamlessly integrated throughout the broader digital advertising ecosystem, encompassing programmatic trading platforms, connected television (CTV), social media outlets, and various digital publishers. DoubleVerify caters to a wide array of clients, including prominent brands, publishers, and other supply-side entities, spanning numerous sectors such as consumer packaged goods, finance, telecommunications, technology, automotive, and healthcare. Established in 2008, the company maintains its headquarters in New York, New York.
DoubleVerify Holdings, Inc. is an adtech company headquartered in New York City, United States. It is publicly listed (DV) with a market capitalisation of $2.1B. Xcout tracks 26 named people at DoubleVerify Holdings, Inc., including Mark S. Zagorski (Chief Executive Officer & Director).
20 more named people on record for DoubleVerify Holdings, Inc., with roles, board committees and tenure — see the full roster →
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series A | $3.5M | — |
Financing after the IPO — public offerings and SEC Form D private placements — is not listed as a funding round.
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Ranked by semantic similarity — how close each company is to DoubleVerify Holdings, Inc. by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
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Integral Ad Science, Inc. is a global media measurement and optimization platform that delivers digital ad verification, fraud prevention, and viewability analytics for the advertising industry.
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Innovid provides an independent, omnichannel advertising platform that helps advertisers and publishers create, deliver, measure, and optimize digital ad campaigns. Its software solutions support ad authoring, cross-channel delivery, audience management, performance measurement, and AI-driven workflow automation.
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Cardlytics, Inc. provides an advertising platform, operating in both the United States and the United Kingdom. Among its key offerings is the Cardlytics platform, a proprietary advertising channel integrated directly into banks' digital environments. This system allows marketers to engage customers through the vast networks of their financial institution partners, leveraging digital avenues such as online portals, mobile applications, email, and various real-time alerts. Furthermore, the company offers the Bridg platform, a comprehensive customer data solution that processes point-of-sale information. This enables marketers to conduct advanced analytics, implement highly targeted loyalty initiatives, and precisely evaluate the performance of their marketing efforts. Cardlytics, Inc. was founded in 2008 and is headquartered in Atlanta, Georgia.
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Simulmedia, Inc. is a technology company headquartered in New York, United States. The company provides software and data-driven solutions for television advertising, audience targeting, and campaign measurement. It operates in the media and advertising technology sector.
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Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.
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VidMob, Inc. is a creative data company that provides AI-powered tools to help brands optimize advertisements. Headquartered in New York City, the platform helps marketers measure and improve creative ad performance.
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Teads Holding Co., a New York-based firm established in 2006, operates a sophisticated technology platform that seamlessly links media owners and advertisers with highly receptive audiences, aiming to achieve impactful business results. This platform functions as a comprehensive, two-sided marketplace, forging direct relationships with both media owners and advertisers across a broad international footprint, encompassing the United States, Europe, the Middle East, and Africa. For advertisers, Teads offers a diverse suite of solutions, including a cost-per-click (CPC) performance platform, managed and self-service cost-per-mille (CPM) platforms, and specialized creative studio services. These creative services leverage data to produce customized advertisements optimized for different digital environments and distribution channels, accommodating budgets across video, display, native, and performance advertising formats. Furthermore, the company extends its offerings to media owners, providing technology and services that empower them to deepen audience engagement and significantly expand their revenue potential. The entity was previously known as Outbrain Inc. and adopted the Teads Holding Co. moniker in June 2025.
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Index Exchange operates a global supply-side platform and ad exchange that facilitates digital advertising transactions across multiple screens and formats. The company serves media owners, publishers, marketers, and agencies by providing tools for inventory management, data analytics, and programmatic ad delivery.
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VideoAmp is an advertising services company headquartered in Los Angeles, California. It provides media measurement software, offering cross-platform planning, measurement, and optimization tools through direct API integrations and user-friendly dashboards.
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Dianomi Plc is a digital advertising firm that specializes in driving contextual lead generation for prominent clients across the financial, technology, and corporate sectors. The company provides a range of advertising solutions, including cost-per-click (CPC) and cost-per-lead (CPL) models, further bolstered by its transparent publisher network, advanced contextual smart technology, and detailed reporting capabilities. They also offer expert consultative services. A standout feature is Dianomi's Level2Insight platform, engineered to refine campaign performance through competitor benchmarking, multivariate testing, precise demographic targeting, and customized surveys. Beyond these, their portfolio extends to paid search management, cost-per-acquisition (CPA) networks, and broader online lead generation initiatives. To ensure optimal strategic outcomes, Dianomi also furnishes clients with a comprehensive marketing intelligence platform. This powerful tool is designed to maximize overall marketing plan ROI, from enhancing click-through rates to securing successful client acquisitions. Established in 2002, the company maintains its headquarters in London, United Kingdom, with additional key operational hubs located in New York, USA, and Pyrmont, Australia.
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Vistar Media is a global out-of-home and digital out-of-home advertising company headquartered in New York City, connecting enterprise brands and media owners worldwide.
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Samba TV is a technology company that provides data and analytics for the television and video ecosystem. Founded in 2008, it is headquartered in San Francisco, California.
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