Direct Digital Holdings, Inc.

The Trade Desk, Inc., established in 2009 and headquartered in Ventura, California, is a global technology firm. The company delivers a proprietary, self-service, cloud-hosted platform that empowers advertising buyers – primarily advertising agencies and other service providers acting on behalf of advertisers – to strategically develop, manage, and enhance sophisticated data-driven digital advertising campaigns. These campaigns are versatile, encompassing diverse formats like display, video, audio, native content, and social media, and are deployable across various devices including personal computers, mobile devices, and connected televisions. Beyond its core platform, The Trade Desk also furnishes valuable data solutions and additional specialized services.

DoubleVerify Holdings, Inc. offers a comprehensive software platform designed for measuring, analyzing, and providing data insights for digital media, serving clients both domestically and across global markets. Through its various offerings, the company equips advertisers with impartial data analytics, empowering them to significantly enhance the impact, integrity, and financial returns of their online advertising campaigns. Among its core solutions is DV Authentic Ad, a crucial tool for assessing digital media quality by scrutinizing factors such as advertising fraud, brand suitability, ad viewability, and geographic placement for every individual digital advertisement. Another is the DV Authentic Attention solution, which furnishes predictive analytics on audience exposure and engagement, thereby optimizing campaign efficacy. Additionally, the Custom Contextual solution enables advertisers to strategically align their advertisements with pertinent content, thereby maximizing user interaction and boosting overall campaign results. The company also features the DV Publisher Suite, a specialized offering for digital publishers. This suite helps them optimize revenue and enhance inventory utilization by improving video content delivery, pinpointing missed or unsold opportunities, and consolidating data from all available inventory sources. Furthermore, DV Pinnacle provides a user-friendly service and analytics platform interface, allowing clients to configure and implement controls for their media strategies and diligently monitor campaign performance across diverse channels, formats, and devices. These sophisticated software solutions are seamlessly integrated throughout the broader digital advertising ecosystem, encompassing programmatic trading platforms, connected television (CTV), social media outlets, and various digital publishers. DoubleVerify caters to a wide array of clients, including prominent brands, publishers, and other supply-side entities, spanning numerous sectors such as consumer packaged goods, finance, telecommunications, technology, automotive, and healthcare. Established in 2008, the company maintains its headquarters in New York, New York.

Viant Technology Inc.DSP · AdtechIrvine, United States

67% matchPublic

Viant Technology Inc. specializes in providing advanced advertising technology solutions. Among its key offerings is ViantAI, an artificial intelligence product suite. The company also provides Holistic, an integrated Omnichannel Demand-Side Platform (DSP) designed to streamline the management of advertising campaigns across various channels and provide access to crucial performance metrics. Its Household ID solution unifies diverse digital and personal identifiers to create a consistent profile for entire households. Furthermore, IRIS_ID serves as a content identifier, enabling partners to exchange granular video data, which facilitates enhanced planning, precise targeting, and comprehensive measurement for advertising within streaming platforms. The Viant Data Platform empowers users to merge their proprietary first-party data with information from leading third-party providers, unlocking valuable insights, robust reporting capabilities, and precise attribution. Additionally, the company features Direct Access, a supply path optimization program that establishes a streamlined route to high-quality advertising inventory. Its Advanced Reporting and Measurement tools deliver detailed analytics, encompassing conversion lift analysis, multi-touch attribution, foot-traffic insights, digital out-of-home (DOOH) performance, sales reports, and return on ad spend (ROAS) analytics. A Flexible Customer Engagement Model is also provided, ensuring clients benefit from transparency and maintain control over their advertising initiatives and the supporting data infrastructure. Viant distributes its platform through a dedicated direct sales team, concentrating on business development across diverse markets. Its clientele includes buyers of programmatic advertising inventory, a range of advertising agencies – from large enterprises to independent and mid-market firms – and individual marketers. Established in 1999, the company maintains its headquarters in Irvine, California. Viant Inc., a component of this entity, functions as a subsidiary of American Lifecare Holdings Inc.

DIANOMI PLCDNM · AdtechLondon, United Kingdom

67% matchPublic

Dianomi Plc is a digital advertising firm that specializes in driving contextual lead generation for prominent clients across the financial, technology, and corporate sectors. The company provides a range of advertising solutions, including cost-per-click (CPC) and cost-per-lead (CPL) models, further bolstered by its transparent publisher network, advanced contextual smart technology, and detailed reporting capabilities. They also offer expert consultative services. A standout feature is Dianomi's Level2Insight platform, engineered to refine campaign performance through competitor benchmarking, multivariate testing, precise demographic targeting, and customized surveys. Beyond these, their portfolio extends to paid search management, cost-per-acquisition (CPA) networks, and broader online lead generation initiatives. To ensure optimal strategic outcomes, Dianomi also furnishes clients with a comprehensive marketing intelligence platform. This powerful tool is designed to maximize overall marketing plan ROI, from enhancing click-through rates to securing successful client acquisitions. Established in 2002, the company maintains its headquarters in London, United Kingdom, with additional key operational hubs located in New York, USA, and Pyrmont, Australia.

AdTheorentAdtechUnited States

67% match

AdTheorent Holding Company is a technology company headquartered in New York, New York. It operates multiple offices across the United States and Canada to provide digital marketing and advertising solutions.

NEXDAdTechEstonia

67% match

NEXD provides an innovative SaaS platform for the advertising industry through its self-service campaign management software.