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Latana
Latana provides a next-generation brand tracking and market research software platform that delivers precise consumer insights using advanced data collection and machine learning.
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Latana at a glance
Latana is a data & analytics company headquartered in Germany. Its most recent funding round raised $43.1M in May 2021. Xcout recorded 3 job postings from Latana in the last 90 days.
Latana funding rounds
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| — | $43.1M | 5 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Latana
Xcout recorded 3 job postings from Latana in the last 90 days, from a hiring record Xcout has kept since August 2026.
The weekly hiring trend, the roles and locations behind it — see Latana's hiring signals →
Investors
Latana competitors
A few of Latana's closest competitors — see the full list of competitors and alternatives →
Ditto Labs, Inc. was a U.S. visual-analytics company that used image-recognition technology to identify brands, products, and logos in social-media photos. It served consumer brands and marketers seeking to measure and understand visual brand exposure and engagement.
Marathon Data provides a machine learning-powered brand value measurement platform that predicts incremental revenue growth from brand marketing investments.
Resonate is a technology company which claims to have pioneered a model for combining big data and psychographic survey studies to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Products such as Resonate Analytics offer an understanding of consumer personal values and enable brand marketers and political advocacy groups to determine “why” people take action.
EDITED is a retail intelligence and market data company that provides analytics on fashion products, pricing, inventory, and trends. Its platform serves fashion brands, retailers, and consumer-goods companies seeking to optimize merchandising, pricing, and assortment decisions.
eBrandvalue provides a brand intelligence and social engagement analytics software platform designed for marketing professionals and brands. The platform synthesizes social media data to evaluate mindshare, predict sales and market share fluctuations, and analyze consumer behavior such as brand switching.
People Pattern is an audience-intelligence company that uses artificial intelligence and social-data analysis to help organizations understand consumer groups and their interests. Its platform serves marketers, advertisers, and brands seeking audience insights and targeting guidance.
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More on Latana in Xcout Intel
- 1 funding round with the investors in each, and who they co-invest with
- Weekly hiring history and the mix of roles behind it
- The full competitor set, tracking, exports and API access