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Latana competitors & alternatives
The 12 closest competitors and alternatives to Latana among data & analytics companies — ranked by similarity to what Latana actually does, not by market-cap band.
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About Latana
Latana provides a next-generation brand tracking and market research software platform that delivers precise consumer insights using advanced data collection and machine learning.
Latana at a glance
Latana is a data & analytics company headquartered in Germany. Its most recent funding round raised $43.1M in May 2021. Xcout recorded 3 job postings from Latana in the last 90 days.
Latana funding rounds
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| — | $43.1M | 5 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Latana
Xcout recorded 3 job postings from Latana in the last 90 days, from a hiring record Xcout has kept since August 2026.
The weekly hiring trend, the roles and locations behind it — see Latana's hiring signals →
Top 12 Latana competitors
Ranked by semantic similarity — how close each company is to Latana by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar data & analytics company
Ditto Labs, Inc. was a U.S. visual-analytics company that used image-recognition technology to identify brands, products, and logos in social-media photos. It served consumer brands and marketers seeking to measure and understand visual brand exposure and engagement.
Marketing Analytics & Brand Measurement
Marathon Data provides a machine learning-powered brand value measurement platform that predicts incremental revenue growth from brand marketing investments.
Similar data & analytics company
Resonate is a technology company which claims to have pioneered a model for combining big data and psychographic survey studies to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Products such as Resonate Analytics offer an understanding of consumer personal values and enable brand marketers and political advocacy groups to determine “why” people take action.
Similar data & analytics company
EDITED is a retail intelligence and market data company that provides analytics on fashion products, pricing, inventory, and trends. Its platform serves fashion brands, retailers, and consumer-goods companies seeking to optimize merchandising, pricing, and assortment decisions.
Martech
eBrandvalue provides a brand intelligence and social engagement analytics software platform designed for marketing professionals and brands. The platform synthesizes social media data to evaluate mindshare, predict sales and market share fluctuations, and analyze consumer behavior such as brand switching.
Martech
People Pattern is an audience-intelligence company that uses artificial intelligence and social-data analysis to help organizations understand consumer groups and their interests. Its platform serves marketers, advertisers, and brands seeking audience insights and targeting guidance.
Martech
Tracksuit is a brand tracking platform headquartered in Auckland, New Zealand, that provides affordable and always-on tools for companies to measure brand performance and demonstrate ROI.
Similar data & analytics company
Dynata operates a first-party data platform that provides research-grade survey data, consumer insights, and audience activation tools. The company serves businesses, researchers, brands, and media agencies by delivering data for market research, political polling, and advertising measurement.
Similar data & analytics company
YipitData provides market intelligence and data analytics services for leading brands, retailers, and investors by tracking consumer and business spending across various channels. The company collects transaction data and utilizes proprietary panels to help clients monitor market share, analyze consumer behavior, benchmark competitor performance, and spot emerging industry trends.
Similar data & analytics company
Attest provides an AI-powered consumer insights platform that helps global business-to-consumer (B2C) brands conduct market research, survey consumers, and analyze qualitative and quantitative data. The platform serves insights, marketing, brand, and product teams across industries such as food and beverage, media, entertainment, financial services, and consumer goods.
Similar data & analytics company
Consumer Edge is a privately held market research firm founded in 2009 and headquartered in New York, NY, that provides global consumer transaction data and spending insights for corporate decision-making.
Similar data & analytics company
Morning Consult provides a decision intelligence platform and custom research solutions that turn daily global consumer surveys into real-time market insights. The company serves enterprise clients, financial institutions, agencies, and brands by offering brand monitoring, reputation management, and audience targeting tools.
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