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Metica
Metica provides an AI-driven monetization and bid floor optimization platform for mobile game publishers to increase ad revenue.
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Metica at a glance
Metica is an ad tech company headquartered in United Kingdom, founded in 2025. Its most recent funding round, Seed, raised $9M in January 2025. Xcout tracks 2 named people at Metica, including Phil Mohr (CEO and Co-founder).
Metica leadership
- Phil MohrCEO and Co-founder
- Puli LiyanagamaCTO and Co-founder
Metica funding rounds
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Seed | $9M | 10 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Investors
Metica competitors
A few of Metica's closest competitors — see the full list of competitors and alternatives →
WMG International (adWMG) is a programmatic monetization and ad tech platform that provides advertising and user acquisition solutions for publishers, web, mobile, and console game developers worldwide.
Immutable provides an AI-powered growth platform designed for video game studios and publishers across PC, console, and mobile platforms. The company's software helps developers acquire players, convert wishlists, automate engagement campaigns, and maximize revenue across their game portfolios.
Sett provides an agentic AI platform designed for mobile game developers and user acquisition teams. The platform automates the research, generation, and deployment of video and playable ad creatives at scale to help combat ad fatigue and optimize user acquisition campaigns.
Loot Labs is an ad-tech platform that helps gaming content creators monetize their user-generated content, links, and digital creations. The company utilizes real-time data analysis to deliver targeted gaming advertisements, enabling creators to earn revenue through competitive CPMs without charging their audiences.
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More on Metica in Xcout Intel
- 2 named people with titles, LinkedIn and board committees
- 1 funding round with the investors in each, and who they co-invest with
- The full competitor set, tracking, exports and API access