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Metica competitors & alternatives
The 12 closest competitors and alternatives to Metica among ad tech companies — ranked by similarity to what Metica actually does, not by market-cap band.
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About Metica
Metica provides an AI-driven monetization and bid floor optimization platform for mobile game publishers to increase ad revenue.
Metica at a glance
Metica is an ad tech company headquartered in United Kingdom, founded in 2025. Its most recent funding round, Seed, raised $9M in January 2025. Xcout tracks 2 named people at Metica, including Phil Mohr (CEO and Co-founder).
Metica leadership
- Phil MohrCEO and Co-founder
- Puli LiyanagamaCTO and Co-founder
Metica funding rounds
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Seed | $9M | 10 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Top 12 Metica competitors
Ranked by semantic similarity — how close each company is to Metica by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar ad tech company
WMG International (adWMG) is a programmatic monetization and ad tech platform that provides advertising and user acquisition solutions for publishers, web, mobile, and console game developers worldwide.
Crypto/Web3
Immutable provides an AI-powered growth platform designed for video game studios and publishers across PC, console, and mobile platforms. The company's software helps developers acquire players, convert wishlists, automate engagement campaigns, and maximize revenue across their game portfolios.
Proptech
Sett provides an agentic AI platform designed for mobile game developers and user acquisition teams. The platform automates the research, generation, and deployment of video and playable ad creatives at scale to help combat ad fatigue and optimize user acquisition campaigns.
Gaming
Loot Labs is an ad-tech platform that helps gaming content creators monetize their user-generated content, links, and digital creations. The company utilizes real-time data analysis to deliver targeted gaming advertisements, enabling creators to earn revenue through competitive CPMs without charging their audiences.
Similar ad tech company
AgenticX is an AI-powered advertising technology platform that uses autonomous AI agents for predictive matching, negotiation, and yield optimization across demand and supply sides.
Ad Tech & Monetization
Meazy is an omnichannel ad tech and monetization platform that provides ad serving, yield optimization, and first-party data activation for publishers and advertisers.
Similar ad tech company
WGPlayer provides a publisher monetization platform offering game ads, video ads, display ads, and image optimization through a single tag implementation.
Similar ad tech company
Hubvisor provides an ad tech suite and management solutions that help digital publishers monetize inventory, simplify operations, and analyze their ad stack. The company offers tools such as header bidding wrappers, analytics dashboards, and supply-path optimization connectors for web, app, audio, and video platforms.
Similar ad tech company
Refinery89 is an ad technology company that provides web and app monetization solutions, programmatic demand access, and revenue optimization services for digital publishers.
Similar ad tech company
Big Crunch is a technology company that provides an AI-native ad operations and monetization platform for web publishers.
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