Xcout Intel
Newell Brands
Headquartered in Atlanta, Georgia, and established in 1903, Newell Brands Inc. is a global enterprise specializing in the development, manufacturing, sourcing, and distribution of a broad spectrum of consumer and commercial products. Its operations are divided into five core segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. Under its Commercial Solutions division, Newell provides essential items such as commercial cleaning and maintenance solutions, storage and organization products for closets and garages, advanced hygiene systems, material handling equipment, and home security and safety devices like smoke and carbon monoxide alarms. Prominent brands here include BRK, First Alert, Mapa, Quickie, Rubbermaid, Rubbermaid Commercial Products, and Spontex. The Home Appliances segment offers a range of kitchen appliances from well-recognized names like Crock-Pot, Mr. Coffee, Oster, and Sunbeam. For Home Solutions, the company delivers products for food and general household storage, fresh preserving technologies, vacuum sealing systems, gourmet cookware, bakeware, cutlery, and various home fragrance items. This segment features brands such as Ball, Calphalon, Chesapeake Bay Candle, FoodSaver, Rubbermaid, Sistema, WoodWick, and Yankee Candle. The Learning and Development segment encompasses a wide array of writing instruments, including markers, highlighters, pens, and pencils, alongside art supplies, adhesive and cutting products for activities, labeling solutions, and critical baby gear and infant care necessities. Key brands in this category are Aprica, Baby Jogger, Dymo, Elmer's, EXPO, Graco, Mr. Sketch, NUK, Paper Mate, Parker, Prismacolor, Sharpie, Tigex, Waterman, and X-Acto. Lastly, the Outdoor and Recreation segment caters to enthusiasts with a variety of outdoor and related goods from brands like Campingaz, Coleman, Contigo, ExOfficio, and Marmot. Newell Brands distributes its extensive product offerings through a comprehensive network, engaging with warehouse clubs, department stores, drug and grocery stores, mass merchants, home improvement centers, office superstores and supply stores, contract stationers, independent distributors, e-commerce platforms, sporting goods retailers, specialty shops, and travel retailers. The company adopted its current name, Newell Brands Inc., in April 2016, having previously operated as Newell Rubbermaid Inc.
Subscribe to see Newell Brands’s full profile → the full roster, investors in every round, weekly hiring history and every corporate event
Newell Brands at a glance
Newell Brands is a consumer goods company headquartered in Atlanta, United States, founded in 1903. It is publicly listed (NWL) with a market capitalisation of $2.6B. Xcout tracks 31 named people at Newell Brands, including Christopher H Peterson (President, Chief Executive Officer & Director).
Newell Brands leadership
- Christopher H PetersonPresident, Chief Executive Officer & Director
- Chris PetersonPresident and CEO, Newell Brands
- Kristine Kay MalkoskiPresident of Learning & Development
- Mark J. ErcegChief Financial Officer
- Mark ErcegChief Financial Officer
- Bradford R. TurnerChief Legal & Administrative Officer and Corporate Secretary
25 more named people on record for Newell Brands, with roles, board committees and tenure — see the full roster →
Newell Brands competitors
A few of Newell Brands's closest competitors — see the full list of competitors and alternatives →
Fiskars Group is a global provider of design-driven brands specializing in products for indoor and outdoor living. The company offers lifestyle, home, and outdoor products including gardening tools, kitchenware, porcelain, crystal, knives, and multi-tools to consumers worldwide.
Dorel Industries Inc. designs, manufactures, and distributes consumer products through two main segments: Dorel Juvenile, which provides childcare and children's products such as car seats, and Dorel Home, which offers a wide range of home furnishings via an omni-channel platform.
Stanley is a manufacturer of high-performance thermal food and beverage containers, including vacuum-insulated bottles, tumblers, and coolers.
Spectrum Brands Holdings, Inc. is a worldwide enterprise specializing in a diverse array of consumer brands. Its business is structured across three key segments. The Home and Personal Care division encompasses kitchen and household appliances, featuring labels such as Black & Decker, Russell Hobbs, and George Foreman, as well as personal grooming offerings like Remington and LumaBella. The Global Pet Care segment delivers a broad spectrum of products for household pets, spanning items for chewing, cleanup, nutrition, training, health, and grooming, from recognized brands including 8IN1, Dingo, Nature's Miracle, and FURminator, among many others. Additionally, this segment caters to aquatic hobbyists, offering tanks, equipment, and consumables under names such as Tetra and Marineland. Finally, the Home and Garden division addresses outdoor challenges with pest and weed control solutions, plus animal repellents, marketed under brands like Spectracide and Garden Safe. It also supplies indoor pest management products, notably Hot Shot and Black Flag. For household surfaces, it provides cleaning, maintenance, and restoration items, primarily under the Rejuvenate label. Furthermore, personal protection against insects comes from its Cutter and Repel product lines. Its extensive product portfolio reaches consumers globally via diverse sales channels, encompassing traditional retail stores, various e-commerce platforms, and a network of wholesalers and distributors. Founded in 2009, the corporation maintains its headquarters in Middleton, Wisconsin.
Lifetime Brands, Inc. is a global enterprise specializing in the design, procurement, and distribution of an extensive array of branded kitchenware, tableware, and other household essentials. The company's diverse product portfolio encompasses a wide spectrum of kitchen items, such as essential tools and gadgets, cutlery, precision scales, thermometers, cutting surfaces, specialized shears, various cookware, pantry organization solutions, spice racks, and baking essentials. For dining, they offer dinnerware sets, elegant stemware, flatware, and decorative gift items. Additionally, Lifetime Brands provides practical home solutions including insulated beverage containers, personal weighing scales, outdoor and weather-related products, food storage options, neoprene travel gear, and decorative home accents. The company boasts a robust portfolio of owned and licensed brands, notably Farberware, Mikasa, Taylor, KitchenAid, KitchenCraft, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, and MasterClass. Their products reach consumers through a vast network of distribution channels, including major retailers, specialized boutiques, commercial outlets, department stores, warehouse clubs, grocery chains, off-price retailers, food service providers, pharmacies, dining establishments, and e-commerce platforms. Sales are conducted both directly and via the company's dedicated online portals. Founded in 1945, Lifetime Brands, Inc. maintains its corporate headquarters in Garden City, New York.
Vista Outdoor Inc. was an American designer, manufacturer, and marketer that operated in two segments: shooting sports and outdoor products. It was a "house of brands" with more than 40 labels and subsidiaries.
Get Newell Brands's news by email
Funding rounds, acquisitions, new executives, launches and expansions, each with a two-line summary and a link to the source. One short email a day, only when there is news.
Free: up to 5 companies, daily. Subscribers also follow whole sectors and saved filters (M&A in Israel, AI funding…), get instant alerts, in-app notifications and signed webhooks, and open the full profile behind every name. Subscribe →
Share this card
Post the link and the card appears automatically — each network fetches the image itself.
More on Newell Brands in Xcout Intel
- 31 named people with titles, LinkedIn and board committees
- 3 corporate events with sources — deals, leadership changes, layoffs
- The full competitor set, tracking, exports and API access