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Newell Brands competitors & alternatives
The 12 closest competitors and alternatives to Newell Brands among consumer goods companies — ranked by similarity to what Newell Brands actually does, not by market-cap band.
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About Newell Brands
Headquartered in Atlanta, Georgia, and established in 1903, Newell Brands Inc. is a global enterprise specializing in the development, manufacturing, sourcing, and distribution of a broad spectrum of consumer and commercial products. Its operations are divided into five core segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. Under its Commercial Solutions division, Newell provides essential items such as commercial cleaning and maintenance solutions, storage and organization products for closets and garages, advanced hygiene systems, material handling equipment, and home security and safety devices like smoke and carbon monoxide alarms. Prominent brands here include BRK, First Alert, Mapa, Quickie, Rubbermaid, Rubbermaid Commercial Products, and Spontex. The Home Appliances segment offers a range of kitchen appliances from well-recognized names like Crock-Pot, Mr. Coffee, Oster, and Sunbeam. For Home Solutions, the company delivers products for food and general household storage, fresh preserving technologies, vacuum sealing systems, gourmet cookware, bakeware, cutlery, and various home fragrance items. This segment features brands such as Ball, Calphalon, Chesapeake Bay Candle, FoodSaver, Rubbermaid, Sistema, WoodWick, and Yankee Candle. The Learning and Development segment encompasses a wide array of writing instruments, including markers, highlighters, pens, and pencils, alongside art supplies, adhesive and cutting products for activities, labeling solutions, and critical baby gear and infant care necessities. Key brands in this category are Aprica, Baby Jogger, Dymo, Elmer's, EXPO, Graco, Mr. Sketch, NUK, Paper Mate, Parker, Prismacolor, Sharpie, Tigex, Waterman, and X-Acto. Lastly, the Outdoor and Recreation segment caters to enthusiasts with a variety of outdoor and related goods from brands like Campingaz, Coleman, Contigo, ExOfficio, and Marmot. Newell Brands distributes its extensive product offerings through a comprehensive network, engaging with warehouse clubs, department stores, drug and grocery stores, mass merchants, home improvement centers, office superstores and supply stores, contract stationers, independent distributors, e-commerce platforms, sporting goods retailers, specialty shops, and travel retailers. The company adopted its current name, Newell Brands Inc., in April 2016, having previously operated as Newell Rubbermaid Inc.
Newell Brands at a glance
Newell Brands is a consumer goods company headquartered in Atlanta, United States, founded in 1903. It is publicly listed (NWL) with a market capitalisation of $2.6B. Xcout tracks 31 named people at Newell Brands, including Christopher H Peterson (President, Chief Executive Officer & Director).
Newell Brands leadership
- Christopher H PetersonPresident, Chief Executive Officer & Director
- Chris PetersonPresident and CEO, Newell Brands
- Kristine Kay MalkoskiPresident of Learning & Development
- Mark J. ErcegChief Financial Officer
- Mark ErcegChief Financial Officer
- Bradford R. TurnerChief Legal & Administrative Officer and Corporate Secretary
25 more named people on record for Newell Brands, with roles, board committees and tenure — see the full roster →
Top 12 Newell Brands competitors
Ranked by semantic similarity — how close each company is to Newell Brands by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar consumer goods company
Fiskars Group is a global provider of design-driven brands specializing in products for indoor and outdoor living. The company offers lifestyle, home, and outdoor products including gardening tools, kitchenware, porcelain, crystal, knives, and multi-tools to consumers worldwide.
Consumer Goods Manufacturing
Dorel Industries Inc. designs, manufactures, and distributes consumer products through two main segments: Dorel Juvenile, which provides childcare and children's products such as car seats, and Dorel Home, which offers a wide range of home furnishings via an omni-channel platform.
Similar consumer goods company
Stanley is a manufacturer of high-performance thermal food and beverage containers, including vacuum-insulated bottles, tumblers, and coolers.
Consumer Goods Manufacturing
Spectrum Brands Holdings, Inc. is a worldwide enterprise specializing in a diverse array of consumer brands. Its business is structured across three key segments. The Home and Personal Care division encompasses kitchen and household appliances, featuring labels such as Black & Decker, Russell Hobbs, and George Foreman, as well as personal grooming offerings like Remington and LumaBella. The Global Pet Care segment delivers a broad spectrum of products for household pets, spanning items for chewing, cleanup, nutrition, training, health, and grooming, from recognized brands including 8IN1, Dingo, Nature's Miracle, and FURminator, among many others. Additionally, this segment caters to aquatic hobbyists, offering tanks, equipment, and consumables under names such as Tetra and Marineland. Finally, the Home and Garden division addresses outdoor challenges with pest and weed control solutions, plus animal repellents, marketed under brands like Spectracide and Garden Safe. It also supplies indoor pest management products, notably Hot Shot and Black Flag. For household surfaces, it provides cleaning, maintenance, and restoration items, primarily under the Rejuvenate label. Furthermore, personal protection against insects comes from its Cutter and Repel product lines. Its extensive product portfolio reaches consumers globally via diverse sales channels, encompassing traditional retail stores, various e-commerce platforms, and a network of wholesalers and distributors. Founded in 2009, the corporation maintains its headquarters in Middleton, Wisconsin.
Similar consumer goods company
Lifetime Brands, Inc. is a global enterprise specializing in the design, procurement, and distribution of an extensive array of branded kitchenware, tableware, and other household essentials. The company's diverse product portfolio encompasses a wide spectrum of kitchen items, such as essential tools and gadgets, cutlery, precision scales, thermometers, cutting surfaces, specialized shears, various cookware, pantry organization solutions, spice racks, and baking essentials. For dining, they offer dinnerware sets, elegant stemware, flatware, and decorative gift items. Additionally, Lifetime Brands provides practical home solutions including insulated beverage containers, personal weighing scales, outdoor and weather-related products, food storage options, neoprene travel gear, and decorative home accents. The company boasts a robust portfolio of owned and licensed brands, notably Farberware, Mikasa, Taylor, KitchenAid, KitchenCraft, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, and MasterClass. Their products reach consumers through a vast network of distribution channels, including major retailers, specialized boutiques, commercial outlets, department stores, warehouse clubs, grocery chains, off-price retailers, food service providers, pharmacies, dining establishments, and e-commerce platforms. Sales are conducted both directly and via the company's dedicated online portals. Founded in 1945, Lifetime Brands, Inc. maintains its corporate headquarters in Garden City, New York.
Consumer Goods (Outdoor & Recreation)
Vista Outdoor Inc. was an American designer, manufacturer, and marketer that operated in two segments: shooting sports and outdoor products. It was a "house of brands" with more than 40 labels and subsidiaries.
Consumer Goods & Tools
Fiskars is a consumer goods company that designs and manufactures branded tools and products for gardening, cooking, crafting, and pet care since 1649.
Similar consumer goods company
SharkNinja designs and retails a wide variety of consumer products, including kitchen appliances, vacuums, floor care solutions, beauty tools, skincare devices, air purifiers, and outdoor cooking equipment. The company sells its branded Shark and Ninja products directly to consumers for home and personal use.
Similar consumer goods company
Borosil Ltd manufactures and supplies glassware, industrial products, and consumer goods. The company provides borosilicate glass products, pharmaceutical packaging such as ampoules and vials, opalware, stainless steel ranges, appliances, and solar glass for various industrial and household applications.
Similar consumer goods company
Adventure Ready Brands is an outdoor product and manufacturing company founded in 1975. Its headquarters is located in Littleton, New Hampshire.
Similar consumer goods company
Kids2, LLC is a privately held manufacturing company headquartered in Atlanta, Georgia, that designs and produces infant and toddler toys and gear under brands like Baby Einstein, Bright Starts, and Ingenuity.
Similar consumer goods company
Goodbaby International Holdings Limited operates as an investment holding company, overseeing the entire lifecycle of durable juvenile products from research, design, and development to manufacturing, marketing, and global sales. Its extensive reach spans Europe, North America, Mainland China, and various other international regions. The company's operations are strategically divided into four primary segments: Strollers and Accessories, Car Seats and Accessories, Non-Durable Products, and a miscellaneous "Others" category. The company's broad product range features essential items like children's car safety seats, strollers, apparel, home textile goods, feeding products, nursing and personal care items, cribs, bicycles, and tricycles. Additionally, their offerings include specialized products such as safety belts, cloth sets, car components designed for children, cloth beds, bath chairs, stadium chairs, sports utilities, e-cars, wooden products, child carrying systems, pushchairs, high chairs, and maternity products. Beyond manufacturing, Goodbaby International provides various support services, including IT services, a shared service center, specialized testing for children's, tools, and electronic products, and advisory services focused on product quality risk assessment. The company also plays a significant role in the distribution and retail of car safety seats, infant strollers, and other parenting products, including through its own flagship stores. Its diverse portfolio is marketed under a strong collection of brands, including Goodbaby, CYBEX, gb, Evenflo, RollPlay, CBX, Exer Saucer, Urbini, and Happy Dino. The company was founded in 1989 and is headquartered in Kunshan, People's Republic of China.
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