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Nike competitors & alternatives
The 12 closest competitors and alternatives to Nike among apparel companies — ranked by similarity to what Nike actually does, not by market-cap band.
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About Nike
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike at a glance
Nike is an apparel company headquartered in Beaverton, United States, founded in 1964. It is publicly listed (NKE) with a market capitalisation of $51B. Xcout tracks 32 named people at Nike, including Elliott J. Hill (Chief Executive Officer, President & Director). Xcout recorded 14 job postings from Nike in the last 90 days.
Nike leadership
- Elliott J. HillChief Executive Officer, President & Director
- Venkatesh AlagirisamyExecutive VP & COO
- David DentonExecutive VP, CFO, Interim Corporate Controller & Principal Accounting Officer
- Rob LeinwandExecutive Vice President & Chief Legal Officer
- Treasure HeinleExecutive VP and Chief Human Resources & People Officer
- Thomas E. ClarkeChief Growth Initiatives Officer
26 more named people on record for Nike, with roles, board committees and tenure — see the full roster →
Hiring at Nike
Xcout recorded 14 job postings from Nike in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Nike's hiring signals →
Recent Nike news
- Product launchNike unveils new NBA 'Specter' uniforms for historic franchises
- PartnershipNike partners with 13 top Texas student-athletes through Blue ...
- PartnershipMbappé encerra parceria com a Nike e negocia com marca inesperada - Jogada 10
16 corporate events on record, with sources — see the full timeline →
Top 12 Nike competitors
Ranked by semantic similarity — how close each company is to Nike by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar apparel company
Puma SE is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.
Similar apparel company
Lululemon Athletica Inc., including its various subsidiaries, focuses on the design, distribution, and sale of activewear and related accessories for both women and men. The company operates through two primary divisions: its own network of retail stores and a direct-to-consumer sales channel. Its product line features athletic apparel such as pants, shorts, tops, and jackets, all crafted for a healthy, active lifestyle and suitable for a range of physical pursuits like yoga, running, training, and other intense workouts. Beyond clothing, Lululemon also offers fitness-related accessories and footwear. The company employs a diverse sales strategy, reaching customers through its extensive chain of company-operated stores, as well as via outlets and warehouse sales. It also leverages an interactive digital workout platform, a network of wholesale partners (including yoga studios, health clubs, and fitness centers), temporary retail spaces, and various license and supply agreements. Direct sales to consumers are facilitated through its mobile applications and the official lululemon.com e-commerce website. As of January 30, 2022, Lululemon boasted 574 company-operated stores operating under its brand name across numerous international markets. These include the United States, Canada, the People's Republic of China, Australia, the United Kingdom, Japan, New Zealand, Germany, South Korea, Singapore, France, Malaysia, Sweden, Ireland, the Netherlands, Norway, and Switzerland. The company was founded in Vancouver, Canada, in 1998, where it remains headquartered.
Apparel & Accessories
Handful, Inc. is a women-owned sports bra brand located in Portland, Oregon, that offers comfortable and versatile athletic apparel.
Similar apparel company
V.F. Corporation, together with its affiliated companies, specializes in the complete lifecycle of branded lifestyle clothing, footwear, and related merchandise, from initial design and sourcing to marketing and distribution. Their offerings cater to men, women, and children across continents, operating throughout the Americas, Europe, and the Asia-Pacific region. The company structures its operations into three primary divisions: Outdoor, Active, and Work. Its broad product catalog includes a wide variety of apparel—such as outdoor-specific gear, merino wool items, general lifestyle wear, and casual attire—alongside an extensive selection of footwear. This footwear range covers outdoor-inspired, performance-based, youth culture/action sports-influenced, streetwear, and protective work styles. Additionally, V.F. Corporation provides equipment and numerous accessories like handbags, luggage, backpacks, and totes, as well as work and work-inspired lifestyle clothing and shoes. These products are sold under a portfolio of renowned brand names, including The North Face, Timberland, Smartwool, Icebreaker, Altra, Vans, Supreme, Kipling, Napapijri, Eastpak, JanSport, Dickies, and Timberland PRO. V.F. Corporation employs a dual distribution approach: primarily through wholesale channels to specialty stores, department stores, national chains, and mass merchants, complemented by a strong direct-to-consumer model that encompasses its own retail stores, concession outlets, e-commerce platforms, and other digital selling avenues. Established in 1899, the company maintains its corporate headquarters in Denver, Colorado.
Apparel - Footwear & Accessories
Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor and action sports retailers, large national retail chains, and various third-party online platforms. Concurrently, the company engages directly with consumers via its own network of physical retail outlets and e-commerce websites. Globally, Deckers extends its reach across the United States, Europe, Asia-Pacific, Canada, and Latin America, leveraging a broad network of distributors and retailers. As of March 31, 2022, its direct-to-consumer footprint included 149 retail locations worldwide, comprising 75 concept stores and 74 outlet stores. Established in 1973, Deckers Outdoor Corporation maintains its corporate headquarters in Goleta, California.
Similar apparel company
Gymshark Ltd is a British multinational athletic apparel retailer headquartered in Solihull, England, United Kingdom. Founded in June 2012, it operates as a fitness apparel manufacturer and online retailer, supported by over 3 million social media followers.
Similar apparel company
Amer Sports, Inc. is a global enterprise dedicated to the creation, production, promotion, and sale of athletic equipment, clothing, footwear, and related accessories. The company's extensive reach covers Europe, the Middle East, Africa, the Americas, China, and the wider Asia Pacific region. Its operations are structured into three main divisions. The Technical Apparel segment focuses on high-performance outdoor wear, shoes, and accessories, primarily under the Arc'teryx and Peak Performance brands. The Outdoor Performance segment supplies a variety of outdoor apparel, footwear, accessories, and winter sports gear from labels such as Salomon, Atomic, Armada, and ENVE. Finally, the Ball & Racquet Sports segment delivers sports equipment, activewear, and accessories, featuring prominent brands like Wilson, DeMarini, Louisville Slugger, EvoShield, and ATEC. Beyond these brand-specific offerings, Amer Sports' product range includes specialized items like climbing gear, hiking and running shoes, skiing and snowboarding equipment, functional athletic apparel, and lifestyle footwear. They also provide sporting goods for popular activities such as tennis, baseball, American football, basketball, golf, and many other professional and recreational sports. The company's products are distributed through a diverse network that encompasses its own retail stores, major sporting goods retailers, specialty shops, independently operated partner stores, and various distributors. Furthermore, sales are conducted online via their proprietary e-commerce platforms, as well as through retailer-owned and third-party e-commerce sites. Established in 1950 and headquartered in Helsinki, Finland, the company was previously known as Amer Sports Management Holding (Cayman) Limited, officially changing its name to Amer Sports, Inc. in August 2023.
Apparel & Sporting Goods
FILA Korea is the official online store for FILA, offering a wide range of athletic footwear, apparel, and accessories for men, women, and kids.
Apparel & Accessories
Osiris Outdoor Co. designs and sells skate shoes and footwear directly to consumers. The company offers a variety of sneaker styles, including their signature D3 line, catering to skaters and casual footwear buyers.
Consumer Goods
On Holding AG, together with its subsidiaries, develops and distributes performance sports products under the On brand in Switzerland, the rest of Europe, the Middle East, Africa, the United States, the rest of the Americas, and the Asia-Pacific. The company offers athletic footwear, apparel, and accessories for performance running, performance outdoor, performance all day, performance training, performance tennis, and young movers. It sells its products to athletes and active customers through wholesale and direct-to-consumer channels; run specialty, general sporting goods, outdoor, luxury, street fashion, and lifestyle retailers; owned retail stores; and e-commerce platforms. On Holding AG was founded in 2010 and is headquartered in Zurich, Switzerland.
Similar apparel company
Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States.
Similar apparel company
Adidas AG is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake in the football club Bayern Munich, and Runtastictrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. Adidas is known for its brand image, extensive long origin history for participating in sponsoring athletes, and gear in the FIFA World Cup series. The brand is al
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