The 12 closest competitors and alternatives to On Holding AG among consumer goods companies — ranked by similarity to what On Holding AG actually does, not by market-cap band.
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On Holding AG, together with its subsidiaries, develops and distributes performance sports products under the On brand in Switzerland, the rest of Europe, the Middle East, Africa, the United States, the rest of the Americas, and the Asia-Pacific. The company offers athletic footwear, apparel, and accessories for performance running, performance outdoor, performance all day, performance training, performance tennis, and young movers. It sells its products to athletes and active customers through wholesale and direct-to-consumer channels; run specialty, general sporting goods, outdoor, luxury, street fashion, and lifestyle retailers; owned retail stores; and e-commerce platforms. On Holding AG was founded in 2010 and is headquartered in Zurich, Switzerland.
On Holding AG is a consumer goods company headquartered in Zurich, Switzerland. It is publicly listed (ONON) with a market capitalisation of $12.4B. Xcout tracks 18 named people at On Holding AG, including Scott Maguire (President & COO). Xcout recorded 4 job postings from On Holding AG in the last 90 days.
12 more named people on record for On Holding AG, with roles, board committees and tenure — see the full roster →
Xcout recorded 4 job postings from On Holding AG in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see On Holding AG's hiring signals →
Ranked by semantic similarity — how close each company is to On Holding AG by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Apparel - Footwear & Accessories
Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor and action sports retailers, large national retail chains, and various third-party online platforms. Concurrently, the company engages directly with consumers via its own network of physical retail outlets and e-commerce websites. Globally, Deckers extends its reach across the United States, Europe, Asia-Pacific, Canada, and Latin America, leveraging a broad network of distributors and retailers. As of March 31, 2022, its direct-to-consumer footprint included 149 retail locations worldwide, comprising 75 concept stores and 74 outlet stores. Established in 1973, Deckers Outdoor Corporation maintains its corporate headquarters in Goleta, California.
Apparel
Lululemon Athletica Inc., including its various subsidiaries, focuses on the design, distribution, and sale of activewear and related accessories for both women and men. The company operates through two primary divisions: its own network of retail stores and a direct-to-consumer sales channel. Its product line features athletic apparel such as pants, shorts, tops, and jackets, all crafted for a healthy, active lifestyle and suitable for a range of physical pursuits like yoga, running, training, and other intense workouts. Beyond clothing, Lululemon also offers fitness-related accessories and footwear. The company employs a diverse sales strategy, reaching customers through its extensive chain of company-operated stores, as well as via outlets and warehouse sales. It also leverages an interactive digital workout platform, a network of wholesale partners (including yoga studios, health clubs, and fitness centers), temporary retail spaces, and various license and supply agreements. Direct sales to consumers are facilitated through its mobile applications and the official lululemon.com e-commerce website. As of January 30, 2022, Lululemon boasted 574 company-operated stores operating under its brand name across numerous international markets. These include the United States, Canada, the People's Republic of China, Australia, the United Kingdom, Japan, New Zealand, Germany, South Korea, Singapore, France, Malaysia, Sweden, Ireland, the Netherlands, Norway, and Switzerland. The company was founded in Vancouver, Canada, in 1998, where it remains headquartered.
Apparel
Amer Sports, Inc. is a global enterprise dedicated to the creation, production, promotion, and sale of athletic equipment, clothing, footwear, and related accessories. The company's extensive reach covers Europe, the Middle East, Africa, the Americas, China, and the wider Asia Pacific region. Its operations are structured into three main divisions. The Technical Apparel segment focuses on high-performance outdoor wear, shoes, and accessories, primarily under the Arc'teryx and Peak Performance brands. The Outdoor Performance segment supplies a variety of outdoor apparel, footwear, accessories, and winter sports gear from labels such as Salomon, Atomic, Armada, and ENVE. Finally, the Ball & Racquet Sports segment delivers sports equipment, activewear, and accessories, featuring prominent brands like Wilson, DeMarini, Louisville Slugger, EvoShield, and ATEC. Beyond these brand-specific offerings, Amer Sports' product range includes specialized items like climbing gear, hiking and running shoes, skiing and snowboarding equipment, functional athletic apparel, and lifestyle footwear. They also provide sporting goods for popular activities such as tennis, baseball, American football, basketball, golf, and many other professional and recreational sports. The company's products are distributed through a diverse network that encompasses its own retail stores, major sporting goods retailers, specialty shops, independently operated partner stores, and various distributors. Furthermore, sales are conducted online via their proprietary e-commerce platforms, as well as through retailer-owned and third-party e-commerce sites. Established in 1950 and headquartered in Helsinki, Finland, the company was previously known as Amer Sports Management Holding (Cayman) Limited, officially changing its name to Amer Sports, Inc. in August 2023.
Apparel & Accessories
Osiris Outdoor Co. designs and sells skate shoes and footwear directly to consumers. The company offers a variety of sneaker styles, including their signature D3 line, catering to skaters and casual footwear buyers.
Apparel
Perfect Moment Ltd., along with its affiliated entities, operates a fashion label distinguished by its focus on ski, surf, and activewear. Under the Perfect Moment brand, the company's product line encompasses ski apparel, outerwear, swimwear, and general activewear tailored for women, men, and children. Distribution of these collections occurs through direct-to-consumer e-commerce sales, via wholesale agreements, and through various collaborative partnerships. Perfect Moment Ltd. was established in 1984 and maintains its headquarters in London, United Kingdom.
Apparel & Fashion
KÜHL designs and retails performance clothing, outerwear, and gear for men and women focused on outdoor and active lifestyles.
Apparel & Sporting Goods
Danish Endurance is an e-commerce company that designs and sells outdoor and sports apparel, including socks, base layers, and running gear.
Apparel & Accessories
Haus designs and sells men's athletic performance apparel, including performance tees, tanks, hoodies, sweatshirts, shorts, pants, and accessories. The company serves male customers seeking athletic and lifestyle wear.
Travel Gear and Apparel
Tropicfeel designs and sells versatile travel gear, including footwear, backpacks, apparel, and accessories for everyday exploration.
Apparel & Fashion
Oner Active is an activewear brand founded by Krissy Cela, offering women's fitness clothing such as leggings, sports bras, and loungewear.
Similar consumer goods company
YETI Holdings, Inc. develops, promotes, sells, and distributes premium products designed for outdoor enthusiasts and recreational activities, all under the prominent YETI brand. Their offerings encompass a diverse selection of hard and soft coolers, various cargo solutions, bags, and outdoor lifestyle items, along with complementary accessories. The company also provides an extensive array of drinkware under its Rambler brand, including tumblers, bottles, mugs, and jugs, complete with associated accessories like straw caps and handles. Additionally, YETI markets branded gear such as hats, shirts, and ice substitutes. The firm distributes its merchandise through a wide network of independent retailers, including specialized outdoor stores, hardware shops, sporting goods outlets, and farm and ranch supply centers, as well as directly through its corporate website. YETI Holdings, Inc. boasts an international footprint, serving markets in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. The company was founded in Austin, Texas, in 2006.
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