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Principal Financial competitors & alternatives
The 12 closest competitors and alternatives to Principal Financial among financial services, insurance, investment management companies — ranked by similarity to what Principal Financial actually does, not by market-cap band.
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About Principal Financial
Principal Financial Group is an American global financial investment management and insurance company. Headquartered in Des Moines, Iowa, it offers a wide range of financial products and services, including retirement solutions, insurance, and asset management, to individuals, businesses, and institutional clients.
Principal Financial at a glance
Principal Financial is a financial services, insurance, investment management company headquartered in Des Moines, United States, founded in 1879. It is publicly listed (PFG) with a market capitalisation of $24.2B. Xcout tracks 22 named people at Principal Financial, including Kamal Bhatia (President & Chief Executive Officer of Principal Asset Management).
Principal Financial leadership
- Kamal BhatiaPresident & Chief Executive Officer of Principal Asset Management
- Deanna Dawnette Strable-SoethoutPresident, Chief Executive Officer & Chair of the Board
- Deanna StrableChair, President, and Chief Executive Officer
- Christopher James LittlefieldPresident of Retirement & Income Solutions
- Amy Christine FriedrichPresident of Benefits & Protection
- Joel Michael PitzExecutive Vice President & Chief Financial Officer
16 more named people on record for Principal Financial, with roles, board committees and tenure — see the full roster →
Top 12 Principal Financial competitors
Ranked by semantic similarity — how close each company is to Principal Financial by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Asset Management
iA Financial Group provides insurance, savings, retirement, and wealth management services to individuals, businesses, and groups. The company offers products such as auto, home, health, and life insurance, as well as registered savings plans and investment management solutions.
Asset Management
Voya Financial, Inc. provides workplace benefits, and savings solutions and technologies in the United States and internationally. The company operates through three segments: Retirement, Investment Management and Employee Benefits. The Retirement segment offers full-service retirement products; recordkeeping services; stable value and fixed general account investment products; non-qualified plan administration services; and tools, guidance, and services to promote the financial well-being and retirement security of employees. This segment also provides wealth management services, such as individual retirement, managed, and brokerage accounts, as well as financial guidance and advisory services. This segment serves corporate, public and private school systems, higher education institutions, hospitals and healthcare facilities, other non-profit organizations, and state and local governments, as well as institutional clients and individual customers. The Employee Benefits segment offers various insurance products comprising stop loss, group life, group disability, whole and term life, critical illness, accident, and hospital indemnity insurance. This segment also provides worksite employee benefits, health account solutions, leave management, benefits administration, health plan enrollment, financial wellness, and decision support products and services to mid-size and large corporate employers and professional associations. The Investment Management segment provides fixed income, equity, multi-asset, and alternative products and solutions to individual investors, financial intermediaries, and institutional clients through its direct sales force, consultant channel, intermediary partners, banks, broker-dealers, and independent financial advisers. The company was formerly known as ING U.S., Inc. and changed its name to Voya Financial, Inc. in April 2014. Voya Financial, Inc. was founded in 1975 and is based in New York, New York.
Asset Management
The Partners Group, LTD is an independent financial services and insurance firm operating in Oregon, Washington, and Idaho. The company offers employee benefits, commercial and personal insurance, wealth management, and retirement plan consulting.
Insurance
Corebridge Financial, Inc. is an American financial services company. It provides annuities, life insurance, retirement plans, wealth management, and other financial services through its four core businesses—individual retirement, life insurance, retirement services, and institutional markets.
Financial Services
Pacific Life provides a wide range of life insurance products, annuities, and employee benefits to individuals, families, and businesses. The company also offers various investment products and services designed to help clients manage retirement income and financial needs.
Insurance
Prudential Advisors is a consumer-facing brand name and network of financial professionals and licensed insurance agents operating under Prudential Financial. Headquartered in Newark, New Jersey, the firm provides investment, insurance, and retirement planning services.
Insurance
Legal & General Group plc is a UK-based financial services company providing life insurance, pensions, retirement solutions, and investment management. It serves individual policyholders and pension savers, employers, institutional investors, and housing or infrastructure markets through businesses including Legal & General Retail and Legal & General Investment Management.
Insurance
The Empire Life Insurance Company is a Canadian insurance provider headquartered in Kingston, Ontario. The company offers life insurance, investments, and group benefit solutions to individuals and businesses across the country.
Insurance
COUNTRY Financial is a marketing name for a family of affiliated companies located in Bloomington, Illinois, offering home insurance, investing, and retirement services.
Financial Services / Insurance
Great-West Lifeco Inc. is a financial services holding company with a significant presence across Canada, the United States, and Europe. Its core activities encompass life and health insurance, retirement and investment services, asset management, and reinsurance. The company provides a broad spectrum of financial and benefit plan solutions designed for individuals, families, businesses, and various organizations. These offerings include comprehensive insurance products, such as life, disability, critical illness, accidental death, dismemberment, health, dental, and creditor coverage, alongside retirement savings, income solutions, annuities, and other specialized financial products. The firm also administers employer-sponsored retirement savings plans, individual retirement accounts, and taxable brokerage accounts, complemented by enrollment services, communication materials, diverse investment options, and educational support. Additionally, Great-West Lifeco offers expert fund management, investment, and advisory services. It extends its offerings to private-label recordkeeping and administrative services, presenting a suite of investment products that incorporate equity, fixed income, absolute return, and alternative strategies. Within protection and wealth management, it furnishes payout annuities and pension products, while its reinsurance activities cover life, annuity/longevity, mortgage surety, and property catastrophe risks. Great-West Lifeco markets its products under prominent brands including Canada Life, Irish Life, Empower, Putnam Investments, and PanAgora. Its extensive distribution network encompasses advisors, dealers, brokers, managing general agencies, financial institutions, consultants, third-party administrators, its dedicated sales force, financial planners, employee benefit consultants, banks, and multi-tied agents. Established in 1891 and headquartered in Winnipeg, Canada, Great-West Lifeco Inc. operates as a subsidiary of Power Financial Corporation.
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