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Propensity
Propensity provides a contact-level marketing and account-based marketing (ABM) platform that helps B2B growth teams target, engage, and convert accounts.
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Propensity at a glance
Propensity is a b2b marketing & software company headquartered in United States. It has raised at least $1M across the 2 funding rounds on record, 1 of them with a disclosed amount. Its most recent funding round, Seed, raised $1M in March 2020. Xcout tracks 1 named person at Propensity, including Sumner Vanderhoof (Co-founder).
Propensity leadership
- Sumner VanderhoofCo-founder
Propensity funding rounds
At least $1M raised across the 2 rounds on record (1 with a disclosed amount). Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Seed | $1M | — | |
| Seed | Undisclosed | 1 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Investors
Propensity competitors
A few of Propensity's closest competitors — see the full list of competitors and alternatives →
N.Rich provides an account-based marketing (ABM) platform and go-to-market operating system that helps B2B companies target accounts, leverage intent data, and measure revenue impact.
TrenDemon provides a B2B website personalization and account-based marketing platform powered by agentic AI to optimize buyer journeys and pipeline conversion.
Intentsify provides a B2B intent data and activation platform that helps companies identify in-market accounts, analyze buying groups, and accelerate pipelines. The company offers agent-ready intelligence, persona-level buyer data, website visitor resolution, and cross-channel activation tools for digital advertising, lead generation, and email marketing.
JMMOBI provides a global intelligent marketing and growth engine leveraging proprietary data and programmatic ad technology for user acquisition and campaign optimization.
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More on Propensity in Xcout Intel
- 1 named person with titles, LinkedIn and board committees
- 2 funding rounds with the investors in each, and who they co-invest with
- The full competitor set, tracking, exports and API access