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Propensity competitors & alternatives
The 12 closest competitors and alternatives to Propensity among b2b marketing & software companies — ranked by similarity to what Propensity actually does, not by market-cap band.
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About Propensity
Propensity provides a contact-level marketing and account-based marketing (ABM) platform that helps B2B growth teams target, engage, and convert accounts.
Propensity at a glance
Propensity is a b2b marketing & software company headquartered in United States. It has raised at least $1M across the 2 funding rounds on record, 1 of them with a disclosed amount. Its most recent funding round, Seed, raised $1M in March 2020. Xcout tracks 1 named person at Propensity, including Sumner Vanderhoof (Co-founder).
Propensity leadership
- Sumner VanderhoofCo-founder
Propensity funding rounds
At least $1M raised across the 2 rounds on record (1 with a disclosed amount). Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Seed | $1M | — | |
| Seed | Undisclosed | 1 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Top 12 Propensity competitors
Ranked by semantic similarity — how close each company is to Propensity by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
B2B SaaS & Account-Based Marketing
N.Rich provides an account-based marketing (ABM) platform and go-to-market operating system that helps B2B companies target accounts, leverage intent data, and measure revenue impact.
B2B Marketing & Personalization Software
TrenDemon provides a B2B website personalization and account-based marketing platform powered by agentic AI to optimize buyer journeys and pipeline conversion.
B2B Intent Data & Marketing
Intentsify provides a B2B intent data and activation platform that helps companies identify in-market accounts, analyze buying groups, and accelerate pipelines. The company offers agent-ready intelligence, persona-level buyer data, website visitor resolution, and cross-channel activation tools for digital advertising, lead generation, and email marketing.
Digital Marketing & Advertising
JMMOBI provides a global intelligent marketing and growth engine leveraging proprietary data and programmatic ad technology for user acquisition and campaign optimization.
Digital Marketing & Communication Software
IAGENTE provides a multi-channel communication platform offering email marketing, transactional email, SMS services, and AI-powered sales development representative (SDR) automation.
Martech
DemandScience is a B2B buyer intelligence platform headquartered in the Greater Boston area that helps teams identify winnable accounts and scale pipeline generation across channels.
B2B Marketing Software
Userled provides an AI-native account-based marketing (ABM) activation platform that helps companies create personalized campaigns, microsites, and targeted ads at scale.
Martech
Inflection.io is a B2B marketing automation platform that helps companies orchestrate personalized, multi-channel customer journeys using connected customer data. It primarily serves B2B marketing and revenue teams seeking an alternative to traditional marketing automation systems.
Martech
Madison Logic is a B2B marketing technology company founded in 2005 that provides account-based marketing platform solutions utilizing AI intent data to help corporate clients activate multi-channel campaigns.
Martech
HockeyStack is a B2B marketing analytics and attribution platform that connects customer journeys, marketing activities, and revenue outcomes. It serves marketing and revenue teams at B2B companies seeking to measure campaign performance, pipeline contribution, and buyer journeys.
Marketing Automation
Act-On Software provides a cloud-based marketing automation platform that helps businesses manage customer journeys, generate pipeline, and align sales and marketing.
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