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Rocky Brands, Inc.

RCKYApparelNelsonville, United States

Rocky Brands, Inc. is engaged in the comprehensive process of designing, manufacturing, and distributing footwear and apparel globally, spanning markets in the United States, Canada, and internationally. The company boasts an extensive brand portfolio, featuring its owned names such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, and Ranger, in addition to products under a licensed Michelin brand. Its operations are structured into three main divisions: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment facilitates the supply of products to approximately 10,000 retail locations. These diverse distribution channels include major sporting goods chains, outdoor equipment retailers, independent shoe stores, hardware stores, catalog merchants, large-scale general merchandise outlets, uniform suppliers, agricultural store chains, specialized safety equipment providers, and various online and specialty retailers. Through its Retail segment, the company connects directly with consumers. This occurs via its various proprietary e-commerce platforms (such as rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, and xtratuf.com, among others) and through its physical presence, including the Rocky outlet store in Nelsonville, Ohio, and other retail establishments. The Contract Manufacturing segment focuses on producing private label goods and bespoke footwear products for specific clients, a service that also extends to fulfilling orders for the U.S. Military. Rocky Brands caters to a wide and varied customer base. This includes professionals in industrial and construction fields, hospitality workers (e.g., in restaurants or hotels), farmers and ranchers, individuals who appreciate Western-influenced fashion, commercial military personnel, outdoor enthusiasts (like hunters, fishers, campers, and hikers), law enforcement officers, security personnel, postal employees, and members of the U.S. armed forces. Founded in 1932, Rocky Brands, Inc. is headquartered in Nelsonville, Ohio.

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Rocky Brands, Inc. at a glance

Rocky Brands, Inc. is an apparel company headquartered in Nelsonville, United States. It is publicly listed (RCKY) with a market capitalisation of $338M. Xcout tracks 20 named people at Rocky Brands, Inc., including Jason S. Brooks (Chairman, Chief Executive Officer & President).

Industry
Apparel
Headquarters
Nelsonville, United States
Market cap
$338M
Employees
2,530
Ticker
RCKY

Rocky Brands, Inc. leadership

  • Jason S. BrooksChairman, Chief Executive Officer & President
  • Jason BrooksCEO
  • Mike BrooksChairman and CEO
  • Thomas D. RobertsonChief Operating Officer, Chief Financial Officer & Treasurer
  • David FraedrichCo-founder of Five Star Enterprises
  • Eric BerazaCo-founder of Five Star Enterprises

14 more named people on record for Rocky Brands, Inc., with roles, board committees and tenure — see the full roster →

Rocky Brands, Inc. competitors

A few of Rocky Brands, Inc.'s closest competitors — see the full list of competitors and alternatives →

Weyco Group, Inc.WEYS · ApparelGlendale, United States
72% matchPublic

Weyco Group, Inc. specializes in the creation and distribution of footwear for male, female, and juvenile consumers. Its operations are divided into two main segments: wholesale activities across North America and its retail presence within the same region. The company's diverse product line includes moderately priced leather dress shoes, casual options made from either synthetic materials or leather, and robust outdoor boots, shoes, and sandals. These products are sold under established brands such as Florsheim, Nunn Bush, Stacy Adams, BOGS, and Rafters. Weyco Group conducts extensive wholesale distribution, supplying its merchandise to approximately 10,000 various outlets, including dedicated footwear stores, department stores, specialized boutiques, and e-commerce platforms. As of December 31, 2021, the firm operated four physical retail stores in the United States. Additionally, it expands its brand influence through licensing agreements, permitting third parties to market branded apparel, accessories, and specialized footwear. The company's global reach extends to markets including the United States, Canada, Europe, Australia, Asia, and South Africa. Founded in 1906 as Weyenberg Shoe Manufacturing Company, the organization rebranded as Weyco Group, Inc. in April 1990 and maintains its corporate headquarters in Milwaukee, Wisconsin.

Market cap$436.5M
Employees413
Weyco Group, Inc. competitors & alternatives →
VF CORP VF0R30 · ApparelUnited States
67% matchPublic

V.F. Corporation, together with its affiliated companies, specializes in the complete lifecycle of branded lifestyle clothing, footwear, and related merchandise, from initial design and sourcing to marketing and distribution. Their offerings cater to men, women, and children across continents, operating throughout the Americas, Europe, and the Asia-Pacific region. The company structures its operations into three primary divisions: Outdoor, Active, and Work. Its broad product catalog includes a wide variety of apparel—such as outdoor-specific gear, merino wool items, general lifestyle wear, and casual attire—alongside an extensive selection of footwear. This footwear range covers outdoor-inspired, performance-based, youth culture/action sports-influenced, streetwear, and protective work styles. Additionally, V.F. Corporation provides equipment and numerous accessories like handbags, luggage, backpacks, and totes, as well as work and work-inspired lifestyle clothing and shoes. These products are sold under a portfolio of renowned brand names, including The North Face, Timberland, Smartwool, Icebreaker, Altra, Vans, Supreme, Kipling, Napapijri, Eastpak, JanSport, Dickies, and Timberland PRO. V.F. Corporation employs a dual distribution approach: primarily through wholesale channels to specialty stores, department stores, national chains, and mass merchants, complemented by a strong direct-to-consumer model that encompasses its own retail stores, concession outlets, e-commerce platforms, and other digital selling avenues. Established in 1899, the company maintains its corporate headquarters in Denver, Colorado.

Market cap$6.7B
Employees18,000
VF CORP VF competitors & alternatives →
Deckers Outdoor CorporationDECK · Apparel - Footwear & AccessoriesGoleta, United States
66% matchPublicAI 2/100 ▼Green 22/100 ▼

Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor and action sports retailers, large national retail chains, and various third-party online platforms. Concurrently, the company engages directly with consumers via its own network of physical retail outlets and e-commerce websites. Globally, Deckers extends its reach across the United States, Europe, Asia-Pacific, Canada, and Latin America, leveraging a broad network of distributors and retailers. As of March 31, 2022, its direct-to-consumer footprint included 149 retail locations worldwide, comprising 75 concept stores and 74 outlet stores. Established in 1973, Deckers Outdoor Corporation maintains its corporate headquarters in Goleta, California.

Market cap$11.4B
Employees6,000
VuePythonAWSJavaScriptAzure
Deckers Outdoor Corporation competitors & alternatives →
Xcel Brands, IncXELB · ApparelNew York City, United States
65% matchPublic

Xcel Brands, Inc., a U.S.-based consumer goods and media enterprise, along with its various subsidiaries, specializes in the comprehensive design, production, marketing, wholesale, and direct retail of a diverse array of branded consumer products. This product range includes apparel, footwear, accessories, fine jewelry, home decor, and other lifestyle items. The company actively builds its portfolio by acquiring prominent consumer lifestyle brands, such as Isaac Mizrahi, LOGO by Lori Goldstein, Judith Ripka, Halston Brand, and C Wonder, while also overseeing the Longaberger brand. The firm employs a sophisticated omni-channel strategy for the distribution and promotion of its brands. This approach leverages interactive television, digital live-stream shopping, traditional brick-and-mortar retail, wholesale partnerships, and online e-commerce platforms. Xcel Brands also grants third-party licensing rights for its intellectual property and provides extensive marketing and public relations assistance for its brands, encompassing live streaming events and social media campaigns. Key brands are further promoted and sold through their specific online portals: www.isaacmizrahi.com for Isaac Mizrahi, www.halston.com for Halston, www.judithripka.com for Judith Ripka, www.cwonder.com for C Wonder, www.lorigoldstein.com for Logo Lori Goldstein, and www.longaberger.com for Longaberger. Established in 2011, Xcel Brands maintains its corporate headquarters in New York, New York.

Market cap$5.3M
Employees15
Xcel Brands, Inc competitors & alternatives →

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More on Rocky Brands, Inc. in Xcout Intel

  • 20 named people with titles, LinkedIn and board committees
  • 2 corporate events with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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