Xcout IntelRocky Brands, Inc. competitors & alternatives
The 12 closest competitors and alternatives to Rocky Brands, Inc. among apparel companies — ranked by similarity to what Rocky Brands, Inc. actually does, not by market-cap band.
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About Rocky Brands, Inc.
Rocky Brands, Inc. is engaged in the comprehensive process of designing, manufacturing, and distributing footwear and apparel globally, spanning markets in the United States, Canada, and internationally. The company boasts an extensive brand portfolio, featuring its owned names such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, and Ranger, in addition to products under a licensed Michelin brand. Its operations are structured into three main divisions: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment facilitates the supply of products to approximately 10,000 retail locations. These diverse distribution channels include major sporting goods chains, outdoor equipment retailers, independent shoe stores, hardware stores, catalog merchants, large-scale general merchandise outlets, uniform suppliers, agricultural store chains, specialized safety equipment providers, and various online and specialty retailers. Through its Retail segment, the company connects directly with consumers. This occurs via its various proprietary e-commerce platforms (such as rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, and xtratuf.com, among others) and through its physical presence, including the Rocky outlet store in Nelsonville, Ohio, and other retail establishments. The Contract Manufacturing segment focuses on producing private label goods and bespoke footwear products for specific clients, a service that also extends to fulfilling orders for the U.S. Military. Rocky Brands caters to a wide and varied customer base. This includes professionals in industrial and construction fields, hospitality workers (e.g., in restaurants or hotels), farmers and ranchers, individuals who appreciate Western-influenced fashion, commercial military personnel, outdoor enthusiasts (like hunters, fishers, campers, and hikers), law enforcement officers, security personnel, postal employees, and members of the U.S. armed forces. Founded in 1932, Rocky Brands, Inc. is headquartered in Nelsonville, Ohio.
Rocky Brands, Inc. at a glance
Rocky Brands, Inc. is an apparel company headquartered in Nelsonville, United States. It is publicly listed (RCKY) with a market capitalisation of $338M. Xcout tracks 20 named people at Rocky Brands, Inc., including Jason S. Brooks (Chairman, Chief Executive Officer & President).
Rocky Brands, Inc. leadership
- Jason S. BrooksChairman, Chief Executive Officer & President
- Jason BrooksCEO
- Mike BrooksChairman and CEO
- Thomas D. RobertsonChief Operating Officer, Chief Financial Officer & Treasurer
- David FraedrichCo-founder of Five Star Enterprises
- Eric BerazaCo-founder of Five Star Enterprises
14 more named people on record for Rocky Brands, Inc., with roles, board committees and tenure — see the full roster →
Top 12 Rocky Brands, Inc. competitors
Ranked by semantic similarity — how close each company is to Rocky Brands, Inc. by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar apparel company
Weyco Group, Inc. specializes in the creation and distribution of footwear for male, female, and juvenile consumers. Its operations are divided into two main segments: wholesale activities across North America and its retail presence within the same region. The company's diverse product line includes moderately priced leather dress shoes, casual options made from either synthetic materials or leather, and robust outdoor boots, shoes, and sandals. These products are sold under established brands such as Florsheim, Nunn Bush, Stacy Adams, BOGS, and Rafters. Weyco Group conducts extensive wholesale distribution, supplying its merchandise to approximately 10,000 various outlets, including dedicated footwear stores, department stores, specialized boutiques, and e-commerce platforms. As of December 31, 2021, the firm operated four physical retail stores in the United States. Additionally, it expands its brand influence through licensing agreements, permitting third parties to market branded apparel, accessories, and specialized footwear. The company's global reach extends to markets including the United States, Canada, Europe, Australia, Asia, and South Africa. Founded in 1906 as Weyenberg Shoe Manufacturing Company, the organization rebranded as Weyco Group, Inc. in April 1990 and maintains its corporate headquarters in Milwaukee, Wisconsin.
Similar apparel company
V.F. Corporation, together with its affiliated companies, specializes in the complete lifecycle of branded lifestyle clothing, footwear, and related merchandise, from initial design and sourcing to marketing and distribution. Their offerings cater to men, women, and children across continents, operating throughout the Americas, Europe, and the Asia-Pacific region. The company structures its operations into three primary divisions: Outdoor, Active, and Work. Its broad product catalog includes a wide variety of apparel—such as outdoor-specific gear, merino wool items, general lifestyle wear, and casual attire—alongside an extensive selection of footwear. This footwear range covers outdoor-inspired, performance-based, youth culture/action sports-influenced, streetwear, and protective work styles. Additionally, V.F. Corporation provides equipment and numerous accessories like handbags, luggage, backpacks, and totes, as well as work and work-inspired lifestyle clothing and shoes. These products are sold under a portfolio of renowned brand names, including The North Face, Timberland, Smartwool, Icebreaker, Altra, Vans, Supreme, Kipling, Napapijri, Eastpak, JanSport, Dickies, and Timberland PRO. V.F. Corporation employs a dual distribution approach: primarily through wholesale channels to specialty stores, department stores, national chains, and mass merchants, complemented by a strong direct-to-consumer model that encompasses its own retail stores, concession outlets, e-commerce platforms, and other digital selling avenues. Established in 1899, the company maintains its corporate headquarters in Denver, Colorado.
Similar apparel company
Kontoor Brands, Inc. is a lifestyle clothing company that specializes in the creation, production, sourcing, promotion, and sale of denim, various garments, and related accessories. Their well-known brands include Wrangler, Lee, and Rock & Republic, which are distributed both domestically in the United States and across global markets. The organization operates through two distinct divisions: Wrangler and Lee. Their merchandise reaches consumers through diverse retail channels, such as large discount retailers, specialized boutiques, mid-range and traditional department stores, their own proprietary stores, and e-commerce platforms. By early 2022 (specifically January 1st), Kontoor Brands managed a network of 80 retail outlets spanning the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. Established in 2018, the company's main office is located in Greensboro, North Carolina.
Apparel - Footwear & Accessories
Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor and action sports retailers, large national retail chains, and various third-party online platforms. Concurrently, the company engages directly with consumers via its own network of physical retail outlets and e-commerce websites. Globally, Deckers extends its reach across the United States, Europe, Asia-Pacific, Canada, and Latin America, leveraging a broad network of distributors and retailers. As of March 31, 2022, its direct-to-consumer footprint included 149 retail locations worldwide, comprising 75 concept stores and 74 outlet stores. Established in 1973, Deckers Outdoor Corporation maintains its corporate headquarters in Goleta, California.
Apparel & Accessories
Cabot Hosiery Mills, Inc. manufactures and sells socks through its brands, including Darn Tough Vermont and Wide Open Socks. The company focuses on American manufacturing.
Similar apparel company
Xcel Brands, Inc., a U.S.-based consumer goods and media enterprise, along with its various subsidiaries, specializes in the comprehensive design, production, marketing, wholesale, and direct retail of a diverse array of branded consumer products. This product range includes apparel, footwear, accessories, fine jewelry, home decor, and other lifestyle items. The company actively builds its portfolio by acquiring prominent consumer lifestyle brands, such as Isaac Mizrahi, LOGO by Lori Goldstein, Judith Ripka, Halston Brand, and C Wonder, while also overseeing the Longaberger brand. The firm employs a sophisticated omni-channel strategy for the distribution and promotion of its brands. This approach leverages interactive television, digital live-stream shopping, traditional brick-and-mortar retail, wholesale partnerships, and online e-commerce platforms. Xcel Brands also grants third-party licensing rights for its intellectual property and provides extensive marketing and public relations assistance for its brands, encompassing live streaming events and social media campaigns. Key brands are further promoted and sold through their specific online portals: www.isaacmizrahi.com for Isaac Mizrahi, www.halston.com for Halston, www.judithripka.com for Judith Ripka, www.cwonder.com for C Wonder, www.lorigoldstein.com for Logo Lori Goldstein, and www.longaberger.com for Longaberger. Established in 2011, Xcel Brands maintains its corporate headquarters in New York, New York.
Similar apparel company
Oxford Industries, Inc. is a publicly traded clothing company in the United States that specializes in high-end clothing and apparel. The company carries many major labels, including Tommy Bahama, Lilly Pulitzer, Johnny Was and Southern Tide.
Similar apparel company
Canada Goose Holdings Inc. designs, produces, and markets premium performance attire for individuals of all ages, including men, women, youth, children, and infants. Its global presence spans Canada, the United States, Asia Pacific, Europe, the Middle East, Africa, and Latin America. The company's business is structured across three primary segments: Direct-to-Consumer sales, Wholesale operations, and Other activities. Their product portfolio encompasses parkas, lightweight down jackets, rainwear, windwear, knitwear, footwear, and various accessories, catering to the autumn, winter, and spring seasons. As of April 3, 2022, Canada Goose engaged with customers via 56 national e-commerce platforms and 41 company-operated retail outlets located across North America, Europe, and the Asia Pacific region. Furthermore, its products are distributed through a network of wholesale partners and third-party distributors. Founded in 1957, the organization's corporate headquarters are situated in Toronto, Canada.
Apparel & Accessories
Steven Madden, Ltd. (SHOO) is a prominent global fashion company dedicated to the design, production, marketing, and sale of contemporary footwear, accessories, and apparel. The firm offers both its own branded products and private label items, catering to women, men, and children across both domestic U.S. and international markets. The company's operations are divided into several key segments: Wholesale Footwear: This division supplies a broad range of shoes under proprietary brands such as Steve Madden, Steven by Steve Madden, Madden Girl, BB Dakota, Dolce Vita, DV Dolce Vita, Betsey Johnson, GREATS, Blondo, Anne Klein, Mad Love, Superga, Madden NYC, and COOL Planet. It also produces private label footwear for other retailers. Wholesale Accessories/Apparel: This segment distributes an extensive array of products, including handbags, clothing, small leather goods, belts, soft accessories, fashion scarves, wraps, and gifting items. These are offered under brand names like Steve Madden, BB Dakota, Anne Klein, Betsey Johnson, Cejon, Madden NYC, and Dolce Vita, in addition to private label handbags and accessories. The distribution network for these goods spans department stores, mass merchants, off-price retailers, online platforms, specialty boutiques, and independent stores. Direct-to-Consumer: This segment encompasses the company's direct sales channels. It operates Steve Madden and Superga full-price retail stores, Steve Madden outlet stores, and Steve Madden shop-in-shops. Furthermore, it manages several digital e-commerce websites, including SteveMadden.com, DolceVita.com, betseyjohnson.com, Blondo.com, GREATS.com, and Superga-USA.com. Licensing: Through this segment, Steven Madden licenses the use of its well-known trademarks, including Steve Madden, Madden Girl, and Betsey Johnson, to other businesses. First Cost: This division acts as a purchasing agent, primarily for private label footwear, serving a diverse clientele ranging from national chains and specialty retailers to value-priced retail outlets. As of December 31, 2021, Steven Madden, Ltd. maintained a significant retail presence with 214 brick-and-mortar stores (comprising 147 Steve Madden full-price stores, 66 Steve Madden outlet stores, and 1 Superga store), alongside its 6 dedicated e-commerce websites. The company was founded in 1990 and its corporate headquarters are located in Long Island City, New York.
Similar apparel company
Amer Sports, Inc. is a global enterprise dedicated to the creation, production, promotion, and sale of athletic equipment, clothing, footwear, and related accessories. The company's extensive reach covers Europe, the Middle East, Africa, the Americas, China, and the wider Asia Pacific region. Its operations are structured into three main divisions. The Technical Apparel segment focuses on high-performance outdoor wear, shoes, and accessories, primarily under the Arc'teryx and Peak Performance brands. The Outdoor Performance segment supplies a variety of outdoor apparel, footwear, accessories, and winter sports gear from labels such as Salomon, Atomic, Armada, and ENVE. Finally, the Ball & Racquet Sports segment delivers sports equipment, activewear, and accessories, featuring prominent brands like Wilson, DeMarini, Louisville Slugger, EvoShield, and ATEC. Beyond these brand-specific offerings, Amer Sports' product range includes specialized items like climbing gear, hiking and running shoes, skiing and snowboarding equipment, functional athletic apparel, and lifestyle footwear. They also provide sporting goods for popular activities such as tennis, baseball, American football, basketball, golf, and many other professional and recreational sports. The company's products are distributed through a diverse network that encompasses its own retail stores, major sporting goods retailers, specialty shops, independently operated partner stores, and various distributors. Furthermore, sales are conducted online via their proprietary e-commerce platforms, as well as through retailer-owned and third-party e-commerce sites. Established in 1950 and headquartered in Helsinki, Finland, the company was previously known as Amer Sports Management Holding (Cayman) Limited, officially changing its name to Amer Sports, Inc. in August 2023.
Similar apparel company
Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear in the United States and internationally. It operates through three segments: U.S. Retail, U.S. Wholesale, and International. The company’s products include babies and young children’s products, such as bodysuits, layette essentials, sleep and play, pants, tops and t-shirts, multipiece sets, dresses, and sleepwear; and playclothes, such as denim jeans, overalls, core bottoms, knit tops, t-shirts, and layering pieces. It also provides products for playtime, travel, mealtime, bath time, and home gear, as well as kid’s and diaper bags, as well as range of licensed sports and character t-shirts. In addition, the company offers sleepwear, swimwear, outerwear, bedding, accessories, and toys; and toddler apparel and accessories. It sells its products through its retail stores, websites, and mobile app, as well as its wholesale distribution; and distributes its products to wholesale customers, including department stores, national chains, and specialty retailers. The company markets its products under the Carter’s, OshKosh B’gosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Little Planet, Otter Avenue, and other brands. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.
Similar apparel company
Levi Strauss & Co. stands as a prominent global clothing enterprise, actively involved in the conceptualization, promotion, and distribution of an extensive collection of apparel and related accessories. Their comprehensive product line includes denim, casual and formal trousers, athletic wear, tops, shorts, skirts, dresses, jackets, footwear, and various other accessories, all designed to appeal to men, women, and children across the Americas, Europe, and Asia. The company markets its offerings under several renowned brands, such as Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen. Furthermore, Levi Strauss & Co. extends its reach by granting licenses for its Levi's and Dockers trademarks to be utilized across an expanded array of product categories, including footwear, belts, small leather goods, outerwear, knitwear, dress shirts, children's apparel, sleepwear, and hosiery. The distribution of its merchandise occurs through a multifaceted approach: via independent retailers like major department stores, specialized boutiques, third-party e-commerce platforms, and franchised outlets dedicated to its brands. Concurrently, the company fosters a direct relationship with consumers through its own network of mainline and clearance stores, proprietary online sales portals, and select in-store concessions situated within larger retail environments. In total, Levi Strauss & Co. directly manages approximately 3,100 brand-specific stores and shop-in-shops. Established in 1853, the firm maintains its corporate headquarters in San Francisco, California.
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