The 12 closest competitors and alternatives to THG among e-commerce companies — ranked by similarity to what THG actually does, not by market-cap band.
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THG Plc operates as an online retailer in the United Kingdom, the United States, Europe, and internationally. It operates through the THG Beauty and THG Nutrition segments. The THG Beauty segment manufactures and retails skincare, haircare, cosmetics, body care, and fragrance products; also operates spa and experience venues, as well as clothing lines. This segment offers its products through websites such as Lookfantastic, Dermstore, and Cult Beauty. The THG Nutrition segment offers sports nutrition, protein powders, vegan, supplements, vitamins, drinks, ready-to-drink, and single-serve offerings, bars, snacks, and sportswear under the Myprotein, Myvegan, Myvitamins, MP Activewear, and MyPRO brands. The company was formerly known as THG Holdings plc and changed its name to THG Plc in January 2021. THG Plc was founded in 2004 and is headquartered in Altrincham, United Kingdom.
THG is an e-commerce company headquartered in Altrincham, United Kingdom, founded in 2008. Xcout tracks 19 named people at THG, including John Conner Roche (President, Chief Executive Officer & Director). Xcout recorded 4 job postings from THG in the last 90 days.
13 more named people on record for THG, with roles, board committees and tenure — see the full roster →
Xcout recorded 4 job postings from THG in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see THG's hiring signals →
Ranked by semantic similarity — how close each company is to THG by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar e-commerce company
Beauty Pie is a UK-based members-only beauty e-commerce company that sells skincare, makeup, fragrance and related products directly to consumers. It offers products developed with manufacturers and luxury suppliers, typically at lower prices to members who pay for a membership.
Similar e-commerce company
Multisupps is an online retailer based in Sweden specializing in energy supplements, hydration products, and gaming-related nutrition.
Similar e-commerce company
The Good Glamm Group is an Indian direct-to-consumer beauty and personal-care company that operates brands including MyGlamm and The Moms Co. It serves Indian consumers through online commerce, retail distribution, and content-led beauty and lifestyle communities.
E-commerce and Telemedicine
Dermatics is an Indian online retailer and telehealth platform providing dermatological products, nutritional supplements, and virtual consultations with certified doctors.
Similar e-commerce company
MyGlamm, part of the Good Glamm Group, is headquartered in Mumbai, Maharashtra, India. The company acquired POPxo in July 2020.
Specialty Retail
Natural Health Trends Corp. (NHTC) operates as an international enterprise specializing in direct sales and e-commerce. It distributes a diverse portfolio of personal care, wellness, and lifestyle products, all marketed under its NHT Global brand. The company's wellness offerings span a variety of dietary and nutritional supplements — available in liquid, encapsulated, tableted, and powder forms — alongside essential vitamins, minerals, and an array of herbal supplements. In the beauty segment, NHT Global provides age-defying and hydrating solutions, such as cleansers, creams, lotions, serums, and toners. Its lifestyle category includes supplements designed for weight management and energy enhancement. Beyond these, NHTC also features home appliances and everyday personal care items like oral, hair, and body care products. These products reach consumers directly and through its extensive e-commerce platform across numerous global markets. Key territories include the United States, Canada, the Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, Vietnam, South Korea, Japan, India, Russia, Kazakhstan, and the European region. Founded in 1988, Natural Health Trends Corp. was initially incorporated as Florida Institute of Massage Therapy, Inc., later adopting its current name in June 1993. The company's corporate headquarters are situated in Tsim Sha Tsui, Hong Kong.
Consumer Discretionary Distribution & Retail
Adore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company engages in the retail of beauty and personal care products, including skin, hair, make up, accessories, and others, as well as wellness and fragrance products under various brands. It also offers Beauty IQ, an editorial content platform that offers beauty news, reviews, tips, and expert how-to articles to educate the customers on purchasing decisions. The company distributes its products through online channels and retail stores. Adore Beauty Group Limited was founded in 2000 and is headquartered in Southbank, Australia.
Consumer Goods
Synergy CHC Corp. operates as a distributor of diverse consumer health, beauty, and lifestyle merchandise across the United States, Canada, and the United Kingdom. The company's brand portfolio features FOCUSfactor, specializing in nutritional supplements aimed at enhancing brain function. It also offers the Flat Tummy line, which includes a range of wellness and fashion items such as specialty teas, meal replacement shakes, lollipops, dietary aids, apparel, and exercise accessories. Furthermore, under the Hand MD brand, Synergy CHC Corp. provides anti-aging skincare products, encompassing serums and creams designed for exfoliation, skin repair, and rehydration, as well as hand hygiene products like soaps and sanitizers. These goods are made available to consumers through conventional retail partners and significant television advertising campaigns. The company's skincare range, in particular, is also sold directly via online platforms. Founded in 2010, the firm was originally named Synergy Strips Corp. and rebranded to Synergy CHC Corp. in August 2015. Its primary business operations are based in Westbrook, Maine.
Consumer Goods
Waldencast plc operates as a specialized skincare enterprise, delivering sophisticated treatments aimed at improving various dermatological conditions. Its product offerings are crafted to minimize the visual impact of early aging, skin damage, uneven pigmentation, acne, and harm from sun exposure. These solutions are predominantly distributed through professional avenues such as dermatologists, plastic surgeons, medical spas, and other skincare professionals. The company's portfolio encompasses Obagi Medical, which provides groundbreaking skincare products designed to alleviate signs of skin aging, treat issues like dark spots, hyperpigmentation, and fine lines, while simultaneously protecting and enhancing skin's overall tone and texture. Additionally, its Obagi Clinical line features products specifically developed to stave off the initial indicators of skin aging. Founded in 1988, Waldencast plc is based in White Plains, New York.
Consumer Goods
PM-International is a direct selling manufacturer and distributor of dietary supplements and cosmetics operating within the health, fitness, and beauty industries. Headquartered in Schengen, Luxembourg, the company manages multiple international subsidiaries across several continents.
Apparel
Tarte Cosmetics manufactures and sells high-performance makeup, beauty products, and skincare. The company offers cruelty-free and vegan formulas featuring clinically proven ingredients, serving consumers looking for cosmetics such as concealers, foundations, mascaras, and lip products.
Consumer Goods
Sentient Brands Holdings Inc. is a company focused on developing and managing innovative brands, specifically targeting the luxury and premium market segments. The firm intends to launch a variety of high-end CBD skincare and lifestyle products under its Ouevre brand. This collection is expected to feature items such as a purifying exfoliator, a nourishing facial oil, a rich face cream, and a revitalizing eye cream. Furthermore, the Ouevre line will extend to include high-potency THC products, distinctive fragrance amulets, and CBD-infused candles and women's fragrances. These goods will be distributed both through a direct-to-consumer e-commerce platform and via wholesale partnerships. Originally known as Intelligent Buying, Inc., the company rebranded as Sentient Brands Holdings Inc. in March 2021. Founded in 2002, its operations are based in New York, New York.
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