Xcout IntelBLUE MOON GROUP competitors & alternatives
The 12 closest competitors and alternatives to BLUE MOON GROUP among consumer goods companies — ranked by similarity to what BLUE MOON GROUP actually does, not by market-cap band.
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About BLUE MOON GROUP
Blue Moon Group Holdings Limited is a Chinese enterprise dedicated to the research, design, development, manufacturing, and distribution of personal care, household cleaning, and fabric laundry products. Their extensive fabric care portfolio includes detergents for various washing methods (machine, hand, delicates like underwear), pre-wash treatments, stain removal solutions, fabric softeners, and specialized baby laundry liquids. Personal hygiene offerings currently consist of liquid soaps. The home care segment is broad, covering essentials like toilet and bathroom cleaners, along with general household solutions such as anti-mould and washing machine cleaners, floor care products, bleaches, glass and multi-surface cleaners, rust removers, and antiseptic disinfectants. Additionally, they produce kitchen cleaning solutions, ranging from dishwashing liquids for utensils, fruits, and vegetables to specialized range hood cleaners. These products are marketed under prominent brands including Blue Moon, Supreme, Jingxiang, and Tianlu. Distribution channels encompass a mix of online platforms (e-commerce sites and proprietary online stores), large retail formats (hypermarkets, supermarkets), and a network of traditional offline distributors. Established in 1992, the company's headquarters are located in Guangzhou, China.
BLUE MOON GROUP at a glance
BLUE MOON GROUP is a consumer goods company headquartered in Guangzhou, China. It is publicly listed (06993) with a market capitalisation of $2.4B.
Top 12 BLUE MOON GROUP competitors
Ranked by semantic similarity — how close each company is to BLUE MOON GROUP by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Consumer Discretionary Distribution & Retail
EZZ Life Science Holdings Limited, an Australian company, specializes in offering a range of skincare and consumer health products, with its market presence extending across Australia, New Zealand, Mainland China, and other international territories. The company's operations are divided into two distinct segments: 'Brought in Lines' and 'Company Owned products.' EZZ is actively involved in the wholesale supply of its EAORON-branded skincare portfolio, distributing it to pharmacies, major supermarkets, specialist retailers, and general grocery stores. Furthermore, the company designs, develops, manufactures, and markets a comprehensive selection of consumer health products under its own EZZ brand. This extensive offering includes vitamins, dietary supplements, sports nutrition, weight management and wellbeing solutions, traditional herbal remedies, and paediatric lines. These EZZ-branded items are sold directly to consumers via its e-commerce platforms and various retail stores, notably Tmall Global. Founded in 2015, EZZ Life Science Holdings Limited maintains its corporate headquarters in Silverwater, Australia.
Similar consumer goods company
Honasa Consumer Limited is an Indian enterprise primarily leveraging digital channels for its operations within the beauty and personal care sector. It provides a diverse array of products, encompassing baby care, facial treatments, body care essentials, hair care solutions, color cosmetics, and fragrances, marketed through its portfolio of brands including Mamaearth, The Derma Co., Aqualogica, Ayuga, and Dr. Sheth's. Beyond its product lines, Honasa also manages the BBlunt professional salon network and Momspresso, a dedicated platform for content and community engagement. Established in 2016, its corporate headquarters are situated in Gurugram, India.
Apparel
Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China. The company operates in the beauty and consumer products market, engaging with shareholders through the distribution of earnings.
Similar consumer goods company
Cheerwin Group Limited, along with its subsidiaries, operates in China, focusing on the production and distribution of a diverse array of consumer products. Their extensive portfolio includes household insecticides and repellents, home cleaning essentials, air care solutions, personal hygiene items, pet care products, and other general merchandise. The company also supplies hand sanitizers, soaps, traditional Florida water, automotive accessories, and provides marketing services. These offerings are available under a variety of brand names, including Vewin, Superb, Naughty Mouth, Babeking, Cyrin, Rikiso, Naughty Buddy, and Dux. Established in 2006, Cheerwin Group Limited is headquartered in Guangzhou, China, and functions as a subsidiary of Cheerwin Global Limited.
Similar consumer goods company
Mao Bao Inc., a Taiwanese company, specializes in the production and distribution of a comprehensive range of household and personal care items. Its extensive product portfolio encompasses a wide array of laundry essentials, including various detergents, delicate fabric washes, softeners, stain removers, and bleaches, alongside specialized washing machine cleaners. For general household upkeep, Mao Bao provides diverse home cleaning solutions, such as floor cleaners (including botanical options), all-purpose formulas, natural surface disinfectants, and glass cleaning sprays. The kitchen range is equally comprehensive, featuring dishwashing liquids, fruit and vegetable washes, specialized water pot and kitchenware stain removers, kitchen cleaner sprays, and natural baking soda solutions for grease removal. Beyond these, the company supplies air fresheners and a selection of bathroom cleaning products. In the personal care sector, Mao Bao offers a variety of items designed for personal hygiene and well-being, such as shampoos, conditioners, body washes and lotions, antibacterial hand washes and gels, hand creams, and natural mosquito repellents. Established in 1978, the company maintains its headquarters in New Taipei City, Taiwan.
Similar consumer goods company
Shanghai Jahwa United Co., Ltd., established in 1898 in Shanghai, People's Republic of China (and formerly known as HK Kwong Sang Hong), is a leading manufacturer and distributor of skin care, personal care, and home care products. Primarily serving the Chinese market, the company offers a comprehensive range of items, including a diverse selection of cosmetics, perfumes, and fragrances, various hair and body care solutions, specialized products for infant and mother care, household cleaning essentials, and dermatologist-recommended treatments. These offerings are marketed through numerous recognized brands such as VIVE, Maxam, Liushen, Herborist, Dr. Yu, GIVING, and Tommee Tippee, among others. Shanghai Jahwa distributes its products through a robust network that includes its own e-commerce channels, dedicated cosmetics specialty stores, department stores, and supermarkets.
Similar consumer goods company
Established in 1941 and headquartered in Liuzhou, China, Liuzhou Liangmianzhen Co., Ltd. functions as a broad-ranging manufacturer and distributor with a global presence, serving markets in China, Hong Kong, Macau, North America, Western Europe, South Asia, and Africa. The company's extensive product portfolio prominently features oral hygiene solutions, including its LMZ Herbal and Fangcao brand toothpastes, as well as toothbrushes and mouthwashes. Beyond dental care, it also supplies a variety of personal care items like body and facial products, alongside essential hygiene articles such as sanitary towels and paper goods. Furthermore, its operations extend to producing sucralose sweeteners for the food industry and pharmaceutical goods, including bulk drugs, tablets, capsules, and granules. The company also offers household cleaning agents, specifically for laundry, pesticide residue degradation, and dishwashing. Rounding out its diverse offerings are travel kits and engagement in real estate development.
Similar consumer goods company
Perfect Group Corp., Ltd., a company based in Yangzhou, China, specializes in the production and distribution of a variety of personal care items. Primarily, it manufactures both manual and electric toothbrushes for the Chinese market. Additionally, its product portfolio encompasses complementary oral hygiene solutions such as toothpastes and other dental care accessories. Beyond oral care, the company also produces a diverse range of wipes, including those for medical, personal hygiene, and baby use, along with specialized shampoo caps. The enterprise was founded in 1991.
Retail (Consumer Goods)
MINISO Group Holding Limited functions as an investment holding firm primarily engaged in the global retail and wholesale distribution of a broad spectrum of lifestyle products. The company's operations extend across China, various parts of Asia, the Americas, and Europe. It offers an extensive catalog of goods, including household decor, compact electronics, textiles, fashion accessories, beauty instruments, general toys, cosmetics, personal hygiene items, snacks, perfumes, and stationery and gifts, primarily under its MINISO and WonderLife labels. Furthermore, the company caters to collectors with specialized toys like blind boxes, building bricks, model figures, kits, collectible dolls, Ichiban Kuji merchandise, and sculptures, all marketed through its TOP TOY brand. By June 30, 2021, MINISO had established a significant retail presence with approximately 4,749 MINISO stores, alongside its active online sales channels. Founded in 2013, the company maintains its corporate base in Guangzhou, China.
Similar consumer goods company
Headquartered in Tokyo, Japan, and established in 1891, Lion Corporation is a global manufacturer and distributor of an extensive range of consumer and industrial products. Its operations are organized into three primary divisions: Consumer Products Business, Industrial Products Business, and Overseas Business. The company offers a broad portfolio of consumer goods, including a full spectrum of dental and oral hygiene items such as toothpastes, toothbrushes, and mouthwashes, alongside diverse personal care staples like shampoos, body washes, skin treatments, and deodorants. Lion also provides various over-the-counter medicinal products, spanning analgesics, eye care solutions, cold and flu remedies, gastrointestinal medications, and vitamin supplements. Its household and kitchen essentials encompass laundry detergents, fabric softeners, general cleaning supplies, and dishwashing liquids. Furthermore, it supplies nutritional supplements and functional beverages. Within its industrial division, Lion manufactures specialized chemical compounds. These range from rubber processing additives, insulating oils, and concrete admixtures to ground improvement agents, surfactants, and cosmetic components, among others. Additionally, the company provides pet supplies and bespoke gift selections.
Similar consumer goods company
Sinomax Group Limited functions as an investment holding company, primarily engaged in the manufacturing and distribution of health and household goods, as well as polyurethane foam. The company offers a diverse range of products such as viscoelastic pillows, mattress toppers, and mattresses, marketed under an extensive portfolio of brands including SINOMAX, Octaspring, Zeopedic, Zeosleep, PureLUX, Dream Serenity, ComforZen, Cradlez, Customizer, Design, Spa Supreme, and Tung Ah. These products are sold through various channels, including the company's own stand-alone retail outlets, concession counters located in department stores, and online platforms. Beyond its core manufacturing, Sinomax also carries out retail and wholesale operations for health and home products, alongside providing treasury management services. Its global footprint spans the People's Republic of China, Hong Kong, Macau, the United States, Canada, other North American countries, Europe, and additional international territories. Established in 2000, the company's corporate headquarters are situated in Kowloon Bay, Hong Kong. Sinomax Group Limited operates as a subsidiary of Sinomax Enterprises Limited.
Similar consumer goods company
Proya Cosmetics Co., Ltd. is a Chinese company that specializes in the comprehensive process of creating and selling beauty products, from initial research and development to manufacturing and market distribution. They offer a diverse portfolio of cosmetic brands, including well-known names such as Perea, Yuefe, Color, INSBAHA, and CORRECTORS, among others. Consumers can acquire their products through various sales channels, spanning both traditional retail environments like specialty shops, shopping malls, and supermarkets, as well as dedicated single-brand stores and a significant presence in e-commerce. The company's operations are primarily based in Hangzhou, China.
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