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MINISO Group Holding Limited

MNSORetail (Consumer Goods)Guangzhou, China

MINISO Group Holding Limited functions as an investment holding firm primarily engaged in the global retail and wholesale distribution of a broad spectrum of lifestyle products. The company's operations extend across China, various parts of Asia, the Americas, and Europe. It offers an extensive catalog of goods, including household decor, compact electronics, textiles, fashion accessories, beauty instruments, general toys, cosmetics, personal hygiene items, snacks, perfumes, and stationery and gifts, primarily under its MINISO and WonderLife labels. Furthermore, the company caters to collectors with specialized toys like blind boxes, building bricks, model figures, kits, collectible dolls, Ichiban Kuji merchandise, and sculptures, all marketed through its TOP TOY brand. By June 30, 2021, MINISO had established a significant retail presence with approximately 4,749 MINISO stores, alongside its active online sales channels. Founded in 2013, the company maintains its corporate base in Guangzhou, China.

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MINISO Group Holding Limited at a glance

MINISO Group Holding Limited is a retail (consumer goods) company headquartered in Guangzhou, China. It is publicly listed (MNSO) with a market capitalisation of $3.5B. Xcout tracks 9 named people at MINISO Group Holding Limited, including Jingjing Zhang (Vice President, Chief Financial Officer & Joint Company Secretary).

Industry
Retail (Consumer Goods)
Headquarters
Guangzhou, China
Market cap
$3.5B
Employees
7,003
Ticker
MNSO

MINISO Group Holding Limited leadership

  • Jingjing ZhangVice President, Chief Financial Officer & Joint Company Secretary
  • Guofu YeFounder, Chairman of the Board of Directors & Chief Executive Officer
  • Yang YunyunVice President
  • Allis-Yueling ChenInvestor Relation Specialist
  • Hoi Ting WongJoint Company Secretary
  • Guofu YeDirector

3 more named people on record for MINISO Group Holding Limited, with roles, board committees and tenure — see the full roster →

MINISO Group Holding Limited competitors

A few of MINISO Group Holding Limited's closest competitors — see the full list of competitors and alternatives →

GOODBABY INTL01086 · Consumer GoodsKunshan, China
67% matchPublic

Goodbaby International Holdings Limited operates as an investment holding company, overseeing the entire lifecycle of durable juvenile products from research, design, and development to manufacturing, marketing, and global sales. Its extensive reach spans Europe, North America, Mainland China, and various other international regions. The company's operations are strategically divided into four primary segments: Strollers and Accessories, Car Seats and Accessories, Non-Durable Products, and a miscellaneous "Others" category. The company's broad product range features essential items like children's car safety seats, strollers, apparel, home textile goods, feeding products, nursing and personal care items, cribs, bicycles, and tricycles. Additionally, their offerings include specialized products such as safety belts, cloth sets, car components designed for children, cloth beds, bath chairs, stadium chairs, sports utilities, e-cars, wooden products, child carrying systems, pushchairs, high chairs, and maternity products. Beyond manufacturing, Goodbaby International provides various support services, including IT services, a shared service center, specialized testing for children's, tools, and electronic products, and advisory services focused on product quality risk assessment. The company also plays a significant role in the distribution and retail of car safety seats, infant strollers, and other parenting products, including through its own flagship stores. Its diverse portfolio is marketed under a strong collection of brands, including Goodbaby, CYBEX, gb, Evenflo, RollPlay, CBX, Exer Saucer, Urbini, and Happy Dino. The company was founded in 1989 and is headquartered in Kunshan, People's Republic of China.

Market cap$194M
Employees5,817
GOODBABY INTL competitors & alternatives →
BLUE MOON GROUP06993 · Consumer GoodsGuangzhou, China
65% matchPublic

Blue Moon Group Holdings Limited is a Chinese enterprise dedicated to the research, design, development, manufacturing, and distribution of personal care, household cleaning, and fabric laundry products. Their extensive fabric care portfolio includes detergents for various washing methods (machine, hand, delicates like underwear), pre-wash treatments, stain removal solutions, fabric softeners, and specialized baby laundry liquids. Personal hygiene offerings currently consist of liquid soaps. The home care segment is broad, covering essentials like toilet and bathroom cleaners, along with general household solutions such as anti-mould and washing machine cleaners, floor care products, bleaches, glass and multi-surface cleaners, rust removers, and antiseptic disinfectants. Additionally, they produce kitchen cleaning solutions, ranging from dishwashing liquids for utensils, fruits, and vegetables to specialized range hood cleaners. These products are marketed under prominent brands including Blue Moon, Supreme, Jingxiang, and Tianlu. Distribution channels encompass a mix of online platforms (e-commerce sites and proprietary online stores), large retail formats (hypermarkets, supermarkets), and a network of traditional offline distributors. Established in 1992, the company's headquarters are located in Guangzhou, China.

Market cap$2.4B
Employees6,514
BLUE MOON GROUP competitors & alternatives →

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More on MINISO Group Holding Limited in Xcout Intel

  • 9 named people with titles, LinkedIn and board committees
  • 2 corporate events with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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