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MINISO Group Holding Limited competitors & alternatives

MNSORetail (Consumer Goods)Guangzhou, China

The 12 closest competitors and alternatives to MINISO Group Holding Limited among retail (consumer goods) companies — ranked by similarity to what MINISO Group Holding Limited actually does, not by market-cap band.

$3.5BMarket cap
7,003Employees
12Competitors listed

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About MINISO Group Holding Limited

MINISO Group Holding Limited functions as an investment holding firm primarily engaged in the global retail and wholesale distribution of a broad spectrum of lifestyle products. The company's operations extend across China, various parts of Asia, the Americas, and Europe. It offers an extensive catalog of goods, including household decor, compact electronics, textiles, fashion accessories, beauty instruments, general toys, cosmetics, personal hygiene items, snacks, perfumes, and stationery and gifts, primarily under its MINISO and WonderLife labels. Furthermore, the company caters to collectors with specialized toys like blind boxes, building bricks, model figures, kits, collectible dolls, Ichiban Kuji merchandise, and sculptures, all marketed through its TOP TOY brand. By June 30, 2021, MINISO had established a significant retail presence with approximately 4,749 MINISO stores, alongside its active online sales channels. Founded in 2013, the company maintains its corporate base in Guangzhou, China.

MINISO Group Holding Limited at a glance

MINISO Group Holding Limited is a retail (consumer goods) company headquartered in Guangzhou, China. It is publicly listed (MNSO) with a market capitalisation of $3.5B. Xcout tracks 9 named people at MINISO Group Holding Limited, including Jingjing Zhang (Vice President, Chief Financial Officer & Joint Company Secretary).

MINISO Group Holding Limited leadership

  • Jingjing ZhangVice President, Chief Financial Officer & Joint Company Secretary
  • Guofu YeFounder, Chairman of the Board of Directors & Chief Executive Officer
  • Yang YunyunVice President
  • Allis-Yueling ChenInvestor Relation Specialist
  • Hoi Ting WongJoint Company Secretary
  • Guofu YeDirector

3 more named people on record for MINISO Group Holding Limited, with roles, board committees and tenure — see the full roster →

Top 12 MINISO Group Holding Limited competitors

Ranked by semantic similarity — how close each company is to MINISO Group Holding Limited by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.

GOODBABY INTL01086 · Consumer GoodsKunshan, China
67% matchPublic

Consumer Goods

Goodbaby International Holdings Limited operates as an investment holding company, overseeing the entire lifecycle of durable juvenile products from research, design, and development to manufacturing, marketing, and global sales. Its extensive reach spans Europe, North America, Mainland China, and various other international regions. The company's operations are strategically divided into four primary segments: Strollers and Accessories, Car Seats and Accessories, Non-Durable Products, and a miscellaneous "Others" category. The company's broad product range features essential items like children's car safety seats, strollers, apparel, home textile goods, feeding products, nursing and personal care items, cribs, bicycles, and tricycles. Additionally, their offerings include specialized products such as safety belts, cloth sets, car components designed for children, cloth beds, bath chairs, stadium chairs, sports utilities, e-cars, wooden products, child carrying systems, pushchairs, high chairs, and maternity products. Beyond manufacturing, Goodbaby International provides various support services, including IT services, a shared service center, specialized testing for children's, tools, and electronic products, and advisory services focused on product quality risk assessment. The company also plays a significant role in the distribution and retail of car safety seats, infant strollers, and other parenting products, including through its own flagship stores. Its diverse portfolio is marketed under a strong collection of brands, including Goodbaby, CYBEX, gb, Evenflo, RollPlay, CBX, Exer Saucer, Urbini, and Happy Dino. The company was founded in 1989 and is headquartered in Kunshan, People's Republic of China.

Market cap$194M
Employees5,817
GOODBABY INTL competitors & alternatives →
BLUE MOON GROUP06993 · Consumer GoodsGuangzhou, China
65% matchPublic

Consumer Goods

Blue Moon Group Holdings Limited is a Chinese enterprise dedicated to the research, design, development, manufacturing, and distribution of personal care, household cleaning, and fabric laundry products. Their extensive fabric care portfolio includes detergents for various washing methods (machine, hand, delicates like underwear), pre-wash treatments, stain removal solutions, fabric softeners, and specialized baby laundry liquids. Personal hygiene offerings currently consist of liquid soaps. The home care segment is broad, covering essentials like toilet and bathroom cleaners, along with general household solutions such as anti-mould and washing machine cleaners, floor care products, bleaches, glass and multi-surface cleaners, rust removers, and antiseptic disinfectants. Additionally, they produce kitchen cleaning solutions, ranging from dishwashing liquids for utensils, fruits, and vegetables to specialized range hood cleaners. These products are marketed under prominent brands including Blue Moon, Supreme, Jingxiang, and Tianlu. Distribution channels encompass a mix of online platforms (e-commerce sites and proprietary online stores), large retail formats (hypermarkets, supermarkets), and a network of traditional offline distributors. Established in 1992, the company's headquarters are located in Guangzhou, China.

Market cap$2.4B
Employees6,514
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Tokyo Lifestyle Co., Ltd.TKLF · RetailTokyo, Japan
69% matchPublic

Retail

Tokyo Lifestyle Co., Ltd. (TKLF) operates as a retailer and wholesaler, distributing a wide array of beauty, health, and general merchandise. Its reach extends across multiple international markets, including Japan, China, Hong Kong, the United States, Canada, Thailand, and the United Kingdom. The company primarily markets its offerings under its principal brand, Tokyo Lifestyle. Its extensive product portfolio includes a diverse range of cosmetics such as foundations, powders, concealers, makeup removers, eyeliners, eyeshadows, brow products (powders and pencils), mascaras, lip glosses, lipsticks, and nail polishes. Skincare offerings encompass facial cleansers, whitening treatments, sun protection, moisturizers, various facial and eye masks, eye gels, and exfoliants. Additionally, the company supplies cosmetic tools and applicators like brushes, puffs, curlers, hair irons, and shavers. The company also provides a selection of personal care items, including shampoos, conditioners, and body washes, alongside a variety of fragrances, featuring perfumes and colognes for both men and women. Furthermore, Tokyo Lifestyle caters to specific demographics with men's grooming essentials such as facial washes, firming lotions, astringents, and moisturizers. For infants and children, it offers specialized products like lip balms, lotions, shampoos, soaps, and essence oils. Its health and wellness segment features over-the-counter (OTC) medications for common ailments like colds, headaches, stomach pain, coughs, and eye strain. It also supplies a range of medical devices and supplies, including bandages, masks, thermometers, disinfectant sprays, eye masks, contact lenses, and their associated cleaning solutions. Nutritional products are also available, comprising vitamins, minerals, fiber supplements, nutritional yeast, and various dietary aids. The company's general merchandise selection spans home goods such as bedding, bath products, home décor, dining and tabletop items, storage solutions, and automotive accessories. It also includes cleaning agents, laundry supplies, spa essentials, clothing, infant formula, diapers, food products, alcoholic beverages, and other miscellaneous items. In addition, Tokyo Lifestyle retails luxury items like branded watches, high-end perfumes, handbags, apparel, and jewelry. It further extends its offerings to include popular consumer electronics such as Nintendo Switch and Xbox series consoles. Originally established as Yoshitsu Co., Ltd., the company officially adopted the name Tokyo Lifestyle Co., Ltd. in October 2024. Founded in 2006, the company maintains its corporate headquarters in Tokyo, Japan.

Market cap$8.4M
Employees140
Tokyo Lifestyle Co., Ltd. competitors & alternatives →
Vipshop Holdings LimitedVIPS · E-commerceGuangzhou, China
68% matchPublic

E-commerce

Vipshop Holdings Limited (VIPS) functions as a leading online retail enterprise within the People's Republic of China. The company operates a collection of e-commerce platforms, notably Vip.com and Shan Shan Outlets, through which it delivers a wide variety of branded merchandise to consumers. Its extensive product offerings span numerous categories. In the realm of fashion, Vipshop provides a broad assortment of apparel for women (including casual wear, dresses, and intimate apparel), men (featuring casual and smart-casual attire), and children (encompassing clothing, accessories, toys, and nursery essentials). The inventory also includes a comprehensive range of beauty products, such as skincare and cosmetics, alongside diverse footwear and bags suitable for various occasions, from everyday use to travel. Beyond personal items, the company supplies household goods like furnishings, decor, kitchenware, and appliances, as well as consumer electronics, sporting equipment, groceries (including food, beverages, and fresh produce), and pet supplies. Furthermore, Vipshop extends its services into internet finance, providing options like consumer and supplier financing, and microcredit. Customers can access these branded products and financial offerings through its primary digital channels, vip.com and vipshop.com, which are available via both web browsers and dedicated mobile applications. The company's operations are underpinned by a robust suite of supporting services. These include warehousing and logistics management, product procurement, research and development, technology infrastructure support, software development, IT solutions, and comprehensive supply chain management. Founded in 2008, Vipshop Holdings Limited is headquartered in Guangzhou, China.

Market cap$6.1B
Employees15,145
Vipshop Holdings Limited competitors & alternatives →

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