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POP MART competitors & alternatives
The 12 closest competitors and alternatives to POP MART among retail companies — ranked by similarity to what POP MART actually does, not by market-cap band.
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About POP MART
Pop Mart International Group Limited, established in 2010 and headquartered in Beijing, China, specializes in the creation, development, and sale of collectible "pop toys" primarily within the Chinese market. Operating under its distinctive Pop Mart brand, the company's product line prominently features blind boxes and various collectible figures, alongside a range of accessories including pins, plush toys, and drinkware. The company caters to a diverse clientele, from individual enthusiasts and wholesale distributors to corporate customers making large-volume purchases. As of December 31, 2021, Pop Mart boasted an extensive sales and distribution network. This included 295 brick-and-mortar retail stores and 1,870 automated "roboshops" spread across first-tier, new first-tier, and other cities. Digital sales channels comprise flagship stores on Tmall and JD.com, its proprietary Pop Draw service, and other online platforms. Additionally, the company engages in wholesale operations both domestically and internationally. Beyond its core toy business, Pop Mart International Group Limited also offers internet technology and development services, manages entertainment playgrounds, undertakes investment activities, and organizes exhibition events.
POP MART at a glance
POP MART is a retail company headquartered in Beijing, China. It is publicly listed (09992) with a market capitalisation of $27.6B.
Top 12 POP MART competitors
Ranked by semantic similarity — how close each company is to POP MART by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar retail company
Kidsland International Holdings Limited functions as an investment holding enterprise, primarily engaged in the distribution and retail of toys and complementary lifestyle products across Mainland China, Hong Kong, and Macau. Its extensive product portfolio features numerous well-known brands, including Lego, BANDAI, FAO Schwarz, Silverlit, Spin Master, Schleich, and TOMY, among many others. As of December 31, 2021, the company boasted a significant sales footprint, operating 627 self-managed retail locations (encompassing both dedicated stores and consignment counters), partnering with 521 distributors, maintaining a presence in 12 major hypermarket and supermarket chains, running 21 proprietary online stores, and collaborating with 6 key online accounts. Furthermore, Kidsland International also invests in various trademarks. The company, established in 2001, has its headquarters situated in Beijing, China.
Similar retail company
MINISO Group Holding Limited operates as an investment entity, primarily focused on the global retail and wholesale distribution of lifestyle items and popular toy products. Its expansive portfolio features a broad range of categories under the MINISO brand, including household decorations, compact electronics, textiles, fashion accessories, beauty tools, playthings, cosmetics, personal care products, snacks, fragrances, and stationery and gift selections. Furthermore, its TOP TOY brand specializes in trending collectibles like mystery boxes, building blocks, model figures, and collectible dolls, among other sought-after toys. The company also engages in brand licensing activities and manages a distinctive character-themed store in Vietnam. Established in 2013 and headquartered in Guangzhou, China, MINISO's market reach extends throughout China, other parts of Asia, the Americas, Europe, and Indonesia.
Similar retail company
Kidswant is a Chinese maternity, baby, and child products retailer operating physical stores and online channels. It serves expectant parents and families with infants and young children, offering products such as infant formula, diapers, clothing, toys, and related services.
Similar retail company
Hamleys is a multinational toy retailer that operates an e-commerce platform and physical stores selling a wide range of toys, games, and children's products.
Retail & Collectibles
Products By Nordvik is a Norwegian specialty online store that sells POP MART figures, K-POP merchandise, fashion dolls, and other collectible items.
Similar retail company
May Toys is a Hong Kong-based retailer specializing in toys, action figures, models, and collectibles with multiple physical store locations.
Apparel
Cabbeen Fashion Limited, headquartered in Guangzhou, China, is a diversified enterprise with a core focus on fashion and casual wear. The company designs, sources, and distributes apparel, footwear, and accessories. While historically rooted in menswear, its product lines now cater to men, women, and children, marketed across the People's Republic of China under various brands: Cabbeen, Cabbeen Lifestyle, Cabbeen Urban, Cabbeen Love, and 2AM. Its business operations are segmented into two primary areas: Apparel and Accessories, and Personal Protective Equipment (PPE), with the latter encompassing both manufacturing and sales. As of December 31, 2021, Cabbeen commanded a substantial retail footprint. In Mainland China, its products were available in 830 retail locations, supported by a network of 6 wholesale, 21 consignment, and 106 sub-distributors. The company also directly operated one retail shop in Hong Kong and managed various franchised stores. Digitally, Cabbeen maintains an active online presence through its own WeChat store, prominent e-commerce platforms such as T-mall, JD.com, and Vipshop, and partnerships with other online distributors. Beyond its fashion and PPE ventures, the company also engages in real estate development, property investment, and intellectual property management.
Consumer Goods
Carpenter Tan Holdings Limited, an investment holding entity, focuses on the creation, manufacturing, and distribution of wooden handicrafts and associated accessories. The company's diverse product line includes skillfully crafted wooden and horn combs, such as those featuring colorful painted designs, natural grass-and-tree dyes, and elaborate carvings. They also offer compact wooden mirrors, similarly embellished, alongside a variety of other wooden adornments like beaded bracelets, pendants, hair accessories (barrettes and bobs), and massage tools. Themed gift box sets are also available, combining products for special occasions. These offerings are primarily marketed under the Carpenter Tan brand. Beyond its core product activities, the company manages retail outlets in Hong Kong and mainland China, operates a broad franchise and distribution network predominantly within mainland China, and distributes its wooden items through online channels. Furthermore, Carpenter Tan Holdings is involved in property investment. By December 31, 2021, its extensive network included 1,094 franchised stores and 3 company-operated outlets. Established in 1997, Carpenter Tan Holdings Limited is headquartered in Jurong, People's Republic of China.
Apparel
Ningbo Peacebird Fashion Co., Ltd. is a prominent multi-brand fashion retail enterprise operating throughout China. Established in 1995 and headquartered in Ningbo, the company focuses on designing and marketing a diverse array of apparel and fashion items. Its offerings are presented under various labels, including PEACEBIRD WOMEN, PEACEBIRD MEN, LEDIN, MATERIAL GIRL, Mini Peace, and PEACEBIRD LIVIN'. These products are sold through an expansive network of nearly 4,000 company-owned and franchised stores, which span all 31 of China's provinces, autonomous regions, and municipalities.
Consumer Goods
Goodbaby International Holdings Limited operates as an investment holding company, overseeing the entire lifecycle of durable juvenile products from research, design, and development to manufacturing, marketing, and global sales. Its extensive reach spans Europe, North America, Mainland China, and various other international regions. The company's operations are strategically divided into four primary segments: Strollers and Accessories, Car Seats and Accessories, Non-Durable Products, and a miscellaneous "Others" category. The company's broad product range features essential items like children's car safety seats, strollers, apparel, home textile goods, feeding products, nursing and personal care items, cribs, bicycles, and tricycles. Additionally, their offerings include specialized products such as safety belts, cloth sets, car components designed for children, cloth beds, bath chairs, stadium chairs, sports utilities, e-cars, wooden products, child carrying systems, pushchairs, high chairs, and maternity products. Beyond manufacturing, Goodbaby International provides various support services, including IT services, a shared service center, specialized testing for children's, tools, and electronic products, and advisory services focused on product quality risk assessment. The company also plays a significant role in the distribution and retail of car safety seats, infant strollers, and other parenting products, including through its own flagship stores. Its diverse portfolio is marketed under a strong collection of brands, including Goodbaby, CYBEX, gb, Evenflo, RollPlay, CBX, Exer Saucer, Urbini, and Happy Dino. The company was founded in 1989 and is headquartered in Kunshan, People's Republic of China.
E-commerce
Star Plus Legend Holdings Limited, an investment holding company, engages in retail and IP creation and operation businesses in the People's Republic of China. The company is involved in the development and sale of health management and skincare products through a network of distributors and sub-distributors, and e-commerce channels, including online stores operated on social media platform. It also creates and/or manages celebrity Ips; provides planning and management services to the production of media contents and events; and licenses its celebrity Ips, as well as sells related products. In addition, the company engages in the media content creation, such as organization, planning, and management of production of IP programmes; event planning activities; production of digital and AI content; on-line trading management; restaurant management; and investing in music concerts and other events, as well as production of music. Star Plus Legend Holdings Limited was founded in 2017 and is headquartered in Kunshan, China.
E-commerce
Mighty Jaxx is a leading integrated future culture platform in Southeast Asia, headquartered in Singapore. The company aims to supercharge future culture "phygitally" and offers premium collectibles, including blind boxes and action figures.
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