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MNSO competitors & alternatives
The 12 closest competitors and alternatives to MNSO among retail companies — ranked by similarity to what MNSO actually does, not by market-cap band.
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About MNSO
MINISO Group Holding Limited operates as an investment entity, primarily focused on the global retail and wholesale distribution of lifestyle items and popular toy products. Its expansive portfolio features a broad range of categories under the MINISO brand, including household decorations, compact electronics, textiles, fashion accessories, beauty tools, playthings, cosmetics, personal care products, snacks, fragrances, and stationery and gift selections. Furthermore, its TOP TOY brand specializes in trending collectibles like mystery boxes, building blocks, model figures, and collectible dolls, among other sought-after toys. The company also engages in brand licensing activities and manages a distinctive character-themed store in Vietnam. Established in 2013 and headquartered in Guangzhou, China, MINISO's market reach extends throughout China, other parts of Asia, the Americas, Europe, and Indonesia.
MNSO at a glance
MNSO is a retail company headquartered in China. It is publicly listed (09896) with a market capitalisation of $3.5B.
Top 12 MNSO competitors
Ranked by semantic similarity — how close each company is to MNSO by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar retail company
BRUNO, Inc. specializes in the wholesale and retail distribution of various products, encompassing interior furnishings, travel-related merchandise, and cosmetics. The company's diverse brand lineup includes BRUNO, IDEA Label, Wild & Wolf, LEXON, TKM, DRAW A LINE, MILESTO, MeTIME, and RELENT. Complementing its physical operations, BRUNO, Inc. also runs several online retail platforms, namely Bruno, travel shop miresto, Good gift Go, and an outlet store. Founded in 1995 and headquartered in Tokyo, Japan, the organization was formerly known as IDEA International Co., Ltd., changing its corporate identity to BRUNO, Inc. in October 2021. It operates as a subsidiary under the RIZAP GROUP, Inc. umbrella.
Similar retail company
Pop Mart International Group Limited, established in 2010 and headquartered in Beijing, China, specializes in the creation, development, and sale of collectible "pop toys" primarily within the Chinese market. Operating under its distinctive Pop Mart brand, the company's product line prominently features blind boxes and various collectible figures, alongside a range of accessories including pins, plush toys, and drinkware. The company caters to a diverse clientele, from individual enthusiasts and wholesale distributors to corporate customers making large-volume purchases. As of December 31, 2021, Pop Mart boasted an extensive sales and distribution network. This included 295 brick-and-mortar retail stores and 1,870 automated "roboshops" spread across first-tier, new first-tier, and other cities. Digital sales channels comprise flagship stores on Tmall and JD.com, its proprietary Pop Draw service, and other online platforms. Additionally, the company engages in wholesale operations both domestically and internationally. Beyond its core toy business, Pop Mart International Group Limited also offers internet technology and development services, manages entertainment playgrounds, undertakes investment activities, and organizes exhibition events.
Similar retail company
Miniso Bahrain operates an e-commerce website offering a wide variety of lifestyle products, toys, cosmetics, and home goods.
Similar retail company
Kidsland International Holdings Limited functions as an investment holding enterprise, primarily engaged in the distribution and retail of toys and complementary lifestyle products across Mainland China, Hong Kong, and Macau. Its extensive product portfolio features numerous well-known brands, including Lego, BANDAI, FAO Schwarz, Silverlit, Spin Master, Schleich, and TOMY, among many others. As of December 31, 2021, the company boasted a significant sales footprint, operating 627 self-managed retail locations (encompassing both dedicated stores and consignment counters), partnering with 521 distributors, maintaining a presence in 12 major hypermarket and supermarket chains, running 21 proprietary online stores, and collaborating with 6 key online accounts. Furthermore, Kidsland International also invests in various trademarks. The company, established in 2001, has its headquarters situated in Beijing, China.
Similar retail company
Tokyo Lifestyle Co., Ltd. (TKLF) operates as a retailer and wholesaler, distributing a wide array of beauty, health, and general merchandise. Its reach extends across multiple international markets, including Japan, China, Hong Kong, the United States, Canada, Thailand, and the United Kingdom. The company primarily markets its offerings under its principal brand, Tokyo Lifestyle. Its extensive product portfolio includes a diverse range of cosmetics such as foundations, powders, concealers, makeup removers, eyeliners, eyeshadows, brow products (powders and pencils), mascaras, lip glosses, lipsticks, and nail polishes. Skincare offerings encompass facial cleansers, whitening treatments, sun protection, moisturizers, various facial and eye masks, eye gels, and exfoliants. Additionally, the company supplies cosmetic tools and applicators like brushes, puffs, curlers, hair irons, and shavers. The company also provides a selection of personal care items, including shampoos, conditioners, and body washes, alongside a variety of fragrances, featuring perfumes and colognes for both men and women. Furthermore, Tokyo Lifestyle caters to specific demographics with men's grooming essentials such as facial washes, firming lotions, astringents, and moisturizers. For infants and children, it offers specialized products like lip balms, lotions, shampoos, soaps, and essence oils. Its health and wellness segment features over-the-counter (OTC) medications for common ailments like colds, headaches, stomach pain, coughs, and eye strain. It also supplies a range of medical devices and supplies, including bandages, masks, thermometers, disinfectant sprays, eye masks, contact lenses, and their associated cleaning solutions. Nutritional products are also available, comprising vitamins, minerals, fiber supplements, nutritional yeast, and various dietary aids. The company's general merchandise selection spans home goods such as bedding, bath products, home décor, dining and tabletop items, storage solutions, and automotive accessories. It also includes cleaning agents, laundry supplies, spa essentials, clothing, infant formula, diapers, food products, alcoholic beverages, and other miscellaneous items. In addition, Tokyo Lifestyle retails luxury items like branded watches, high-end perfumes, handbags, apparel, and jewelry. It further extends its offerings to include popular consumer electronics such as Nintendo Switch and Xbox series consoles. Originally established as Yoshitsu Co., Ltd., the company officially adopted the name Tokyo Lifestyle Co., Ltd. in October 2024. Founded in 2006, the company maintains its corporate headquarters in Tokyo, Japan.
Similar retail company
Mi Ming Mart Holdings Limited, an investment holding enterprise, focuses on the retail of various beauty and wellness products throughout Hong Kong. The company is involved in the marketing, sale, and distribution of skincare lines, cosmetic items, and dietary supplements, alongside offering consignment services. Operating under the "MI MING MART" brand, it manages a network of ten retail outlets across Hong Kong. Furthermore, the firm has interests in property investments. Originating in 2009, its main office is situated in Causeway Bay, Hong Kong, and it functions as a subsidiary of Prime Era Holdings Limited.
Similar retail company
Sa Sa International Holdings Limited, functioning as an investment holding company, is primarily engaged in the retail and wholesale distribution of beauty products across Hong Kong and Macau, mainland China, and Malaysia. The company boasts a comprehensive selection of approximately 600 brands, encompassing skincare, fragrances, makeup, body care, hair care, health and fitness merchandise, alongside modern beauty gadgets. Beyond its primary operations, the firm also handles intellectual property rights, manages property holdings, and supports charitable causes. As of March 31, 2022, Sa Sa operated a total of 234 retail locations. Additionally, it leverages various e-commerce channels for sales, including its proprietary website (sasa.com), a dedicated mobile application, social commerce initiatives, and collaborations with third-party digital platforms. Founded in 1978, the company's headquarters are situated in Chai Wan, Hong Kong.
Similar retail company
China Tourism Group Duty Free Corporation Limited, headquartered in Sanya, China, primarily operates in the duty-free travel retail sector across the country. The company's core business involves the wholesale and retail of a diverse range of duty-free products, including tobacco, alcoholic beverages, fragrances, beauty products, fashion accessories, apparel, and electronic items. Beyond its retail ventures, it also engages in the investment and development of commercial properties. The firm, which was established in 2008, adopted its current name in June 2020, having previously been known as China International Travel Service Corporation Limited. It functions as a subsidiary of China Tourism Group Co., Ltd.
Similar retail company
Smiggle is a retail brand specializing in colorful, fashion-forward stationery, school supplies, and accessories for children and teenagers.
Similar retail company
Established in Tokyo, Japan, in 1979, Ryohin Keikaku Co., Ltd. is a multifaceted enterprise primarily involved in the design, production, distribution, and sale of a broad spectrum of products, including apparel, household goods, furniture, and food items. Their clothing range features essentials such as shirts, denim jeans, socks, handkerchiefs, bags, and sneakers. For home environments, they supply a variety of items from towels, mattresses, and toilet paper to toning water and cleaning systems, complemented by furniture options like beds, desks, chairs, and storage and children's furniture. The food division offers distinctive products such as banana baumkuchen, chocolate-coated strawberries, butter chicken curry, and even cricket crackers. Beyond retail goods, the company also builds houses and provides comprehensive home furnishing services, including the design, manufacture, and sale of furniture, accessories, antiques, curtains, and rugs. Their activities further encompass designing, consulting on, and producing residential and commercial spaces, operating hotel businesses, engaging in interior design, and offering healthcare services. Ryohin Keikaku manages diverse retail concepts, including MUJI to GO for travel and daily essentials, Found MUJI, MUJI com for necessities, Café&Meal MUJI eateries, IDEE stores, and campsites, alongside its e-commerce platform, muji.com. As of August 31, 2021, the company maintained a significant global presence, operating 456 MUJI stores, 31 Café&Meal MUJI outlets, and 10 IDEE stores within Japan, alongside 546 MUJI stores and 25 Café&Meal MUJI locations internationally.
Similar retail company
Bonjour Holdings Limited functions as an investment holding entity, focusing primarily on the wholesale and retail trade of beauty and wellness products. The company's operations span Hong Kong, Macau, and mainland China, catering to a broad customer base. Its comprehensive product selection features skincare, nutritional supplements, hair and body care items, cosmetics, and fragrances. Additionally, it offers various lifestyle products and snack foods, frequently imported from Japan, Korea, and Taiwan, to meet diverse consumer demands. As of December 31, 2020, Bonjour Holdings operated 24 retail outlets across Hong Kong and Macau, supplemented by a robust online sales platform. Beyond its core business, the company also participates in property holding activities. Established in 1991, Bonjour Holdings Limited is headquartered in Tsuen Wan, Hong Kong.
Similar retail company
International Housewares Retail Company Limited functions as an investment holding firm primarily engaged in the retail and trading of household products. Its diverse retail portfolio includes physical stores operating under well-known banners such as JHC, Japan Home, 123 by ELLA, City Life, $MART, and Day Day Store. The company also maintains an online presence with platforms like JHC eshop and EasyBuy. Boasting an extensive retail footprint, it encompasses 389 outlets spread across Hong Kong, Singapore, Macau, East Malaysia, Cambodia, Australia, and Vietnam. Beyond its core retail operations, the company's activities extend to granting franchise rights, offering management services, manufacturing and exporting household goods, engaging in property investments, and the sale of gifts and accessories. Established in 1991, the company's headquarters are situated in Wong Chuk Hang, Hong Kong.
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