Xcout Intel
POP MART
Pop Mart International Group Limited, established in 2010 and headquartered in Beijing, China, specializes in the creation, development, and sale of collectible "pop toys" primarily within the Chinese market. Operating under its distinctive Pop Mart brand, the company's product line prominently features blind boxes and various collectible figures, alongside a range of accessories including pins, plush toys, and drinkware. The company caters to a diverse clientele, from individual enthusiasts and wholesale distributors to corporate customers making large-volume purchases. As of December 31, 2021, Pop Mart boasted an extensive sales and distribution network. This included 295 brick-and-mortar retail stores and 1,870 automated "roboshops" spread across first-tier, new first-tier, and other cities. Digital sales channels comprise flagship stores on Tmall and JD.com, its proprietary Pop Draw service, and other online platforms. Additionally, the company engages in wholesale operations both domestically and internationally. Beyond its core toy business, Pop Mart International Group Limited also offers internet technology and development services, manages entertainment playgrounds, undertakes investment activities, and organizes exhibition events.
Subscribe to see POP MART’s full profile → the full roster, investors in every round, weekly hiring history and every corporate event
POP MART at a glance
POP MART is a retail company headquartered in Beijing, China. It is publicly listed (09992) with a market capitalisation of $27.6B.
POP MART competitors
A few of POP MART's closest competitors — see the full list of competitors and alternatives →
Kidsland International Holdings Limited functions as an investment holding enterprise, primarily engaged in the distribution and retail of toys and complementary lifestyle products across Mainland China, Hong Kong, and Macau. Its extensive product portfolio features numerous well-known brands, including Lego, BANDAI, FAO Schwarz, Silverlit, Spin Master, Schleich, and TOMY, among many others. As of December 31, 2021, the company boasted a significant sales footprint, operating 627 self-managed retail locations (encompassing both dedicated stores and consignment counters), partnering with 521 distributors, maintaining a presence in 12 major hypermarket and supermarket chains, running 21 proprietary online stores, and collaborating with 6 key online accounts. Furthermore, Kidsland International also invests in various trademarks. The company, established in 2001, has its headquarters situated in Beijing, China.
MINISO Group Holding Limited operates as an investment entity, primarily focused on the global retail and wholesale distribution of lifestyle items and popular toy products. Its expansive portfolio features a broad range of categories under the MINISO brand, including household decorations, compact electronics, textiles, fashion accessories, beauty tools, playthings, cosmetics, personal care products, snacks, fragrances, and stationery and gift selections. Furthermore, its TOP TOY brand specializes in trending collectibles like mystery boxes, building blocks, model figures, and collectible dolls, among other sought-after toys. The company also engages in brand licensing activities and manages a distinctive character-themed store in Vietnam. Established in 2013 and headquartered in Guangzhou, China, MINISO's market reach extends throughout China, other parts of Asia, the Americas, Europe, and Indonesia.
Kidswant is a Chinese maternity, baby, and child products retailer operating physical stores and online channels. It serves expectant parents and families with infants and young children, offering products such as infant formula, diapers, clothing, toys, and related services.
Hamleys is a multinational toy retailer that operates an e-commerce platform and physical stores selling a wide range of toys, games, and children's products.
Get POP MART's news by email
Funding rounds, acquisitions, new executives, launches and expansions, each with a two-line summary and a link to the source. One short email a day, only when there is news.
Free: up to 5 companies, daily. Subscribers also follow whole sectors and saved filters (M&A in Israel, AI funding…), get instant alerts, in-app notifications and signed webhooks, and open the full profile behind every name. Subscribe →
Something wrong or missing about POP MART? Suggest a correction
Share this card
Post the link and the card appears automatically — each network fetches the image itself.
More on POP MART in Xcout Intel
- The full competitor set, tracking, exports and API access