Xcout IntelCricut, Inc.
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
Subscribe to see Cricut, Inc.’s full profile → the full roster, investors in every round, weekly hiring history and every corporate event
Cricut, Inc. at a glance
Cricut, Inc. is a computer hardware company headquartered in South Jordan, United States. It is publicly listed (CRCT) with a market capitalisation of $1.3B. Xcout tracks 11 named people at Cricut, Inc., including Ashish Arora (Chief Executive Officer, President & Director). Xcout recorded 60 job postings from Cricut, Inc. in the last 90 days, naming tools such as Claude Code, Cursor, GitHub.
Cricut, Inc. leadership
- Ashish AroraChief Executive Officer, President & Director
- Kimball ShillChief Financial Officer
- Ryan HarmerSenior Vice President of Accounting & Corporate Controller
- Matt TuttleSenior VP, General Counsel & Corporate Secretary
- Michael HoadeVice President of Finance
- Christopher John BelfioreHead of Investor Relations
5 more named people on record for Cricut, Inc., with roles, board committees and tenure — see the full roster →
Hiring at Cricut, Inc.
Xcout recorded 60 job postings from Cricut, Inc. in the last 90 days, from a hiring record Xcout has kept since June 2026.
Tools named in Cricut, Inc.'s job postings
The weekly hiring trend, the roles and locations behind it — see Cricut, Inc.'s hiring signals →
Hiring vs the trend
Based on 42 job postings in the last 8 weeks (10 Aug – 4 Oct 2026), compared with 104 enterprise technology companies.
This describes a hiring pattern — how often Cricut, Inc.’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.
Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.
Tech stack
Cricut, Inc. competitors
A few of Cricut, Inc.'s closest competitors — see the full list of competitors and alternatives →
Headquartered in Seattle, Washington, Glowforge, Inc. creates at-home 3D laser printers that allow users to bring their creative designs to physical reality.
Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
Brother International Corporation provides printers, sewing and embroidery machines, label makers, and crafting machines for homes, home offices, and businesses. The company also offers associated supplies such as ink and toner, alongside various business solutions including industrial sewing, direct-to-garment printing, and gearmotors.
Dremel manufactures and sells power tools such as rotary tools, oscillating tools, saws, and accessories for DIY, crafting, and home improvement.
Mimaki Engineering Co., Ltd., a Japanese enterprise, operates internationally, specializing in the development, manufacturing, and global distribution of digital fabrication equipment and associated software solutions. Their extensive hardware range includes various inkjet printers, such as roll-to-roll, print-and-cut, flatbed, and textile models, along with other specialized options. The company also provides a selection of cutting plotters, including roll-to-roll, flatbed, and apparel cutter systems, as well as laminators, desktop modeling devices, and 3D printers. In addition to machinery, Mimaki offers a comprehensive suite of software products. This includes sophisticated RIP software, tools for color management, and several cutting programs like FineCut9, FineCut8, Simple POP, Simple Cut, and Simple Studio. They also provide the ArtiosCAD designer solution, specifically tailored for packaging design. These innovative products find widespread application across numerous industries, enabling the production and customization of items such as smartphone cases, glass, acrylic objects, stickers, magnets, stationery, novelty goods, apparel and textiles, bottles, and window films, among other diverse articles. The company was founded in 1975 and is headquartered in Tomi, Japan.
Carbide 3D Inc. manufactures desktop CNC machines, including the Shapeoko router and Nomad enclosed milling machine, for makers and workshops. The company also develops proprietary CAD/CAM software such as Carbide Create and provides supporting accessories, project resources, and training materials.
Get Cricut, Inc.'s news by email
Funding rounds, acquisitions, new executives, launches and expansions, each with a two-line summary and a link to the source. One short email a day, only when there is news.
Free: up to 5 companies, daily. Subscribers also follow whole sectors and saved filters (M&A in Israel, AI funding…), get instant alerts, in-app notifications and signed webhooks, and open the full profile behind every name. Subscribe →
Share this card
Post the link and the card appears automatically — each network fetches the image itself.
More on Cricut, Inc. in Xcout Intel
- 11 named people with titles, LinkedIn and board committees
- Weekly hiring history and the mix of roles behind it
- 2 corporate events with sources — deals, leadership changes, layoffs
- The full competitor set, tracking, exports and API access