The 12 closest competitors and alternatives to Zebra Technologies among hardware (enterprise technology) companies — ranked by similarity to what Zebra Technologies actually does, not by market-cap band.
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Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
Zebra Technologies is a hardware (enterprise technology) company headquartered in Lincolnshire, United States, founded in 1969. It is publicly listed (ZBRA) with a market capitalisation of $12.7B. Xcout tracks 22 named people at Zebra Technologies, including William J. Burns (Chief Executive Officer & Director). Xcout recorded 1 job posting from Zebra Technologies in the last 90 days.
16 more named people on record for Zebra Technologies, with roles, board committees and tenure — see the full roster →
Xcout recorded 1 job posting from Zebra Technologies in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Zebra Technologies's hiring signals →
Ranked by semantic similarity — how close each company is to Zebra Technologies by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Computer Hardware
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
AIDC & POS Hardware
Barcodes, Inc. is a leading provider of barcode printers, scanners, mobile computers, RFID equipment, and point-of-sale solutions.
Hardware
Seiko Epson Corporation, founded in 1942 and based in Suwa, Japan, is an international enterprise engaged in the innovation, production, distribution, and maintenance of a broad spectrum of electronic products and services. Its business activities are organized into three principal segments: Printing Solutions, Visual Communications, and Manufacturing-related and Wearables. The Printing Solutions division offers a comprehensive portfolio including personal and office inkjet printers, serial impact dot matrix printers, laser printers, color image scanners, and sustainable dry process office papermaking systems. It also supplies specialized commercial and industrial inkjet printers, printheads, point-of-sale and label printers, along with necessary consumables. Within the Visual Communications segment, Epson develops advanced display technologies such as 3LCD projectors, which are utilized across business, education, home entertainment, and event settings, in addition to innovative smart glasses. The Manufacturing-related and Wearables segment is diverse, covering the production of timepieces and their internal movements. It also provides sophisticated factory automation equipment, industrial robots, compact injection molding machines, and various other production systems. Furthermore, this segment manufactures crucial electronic components like crystal units, crystal oscillators, and quartz sensors for consumer, automotive, and industrial applications. It also develops CMOS LSIs and other integrated circuits primarily for consumer electronics and the automotive industry, alongside producing metal powders vital for manufacturing electronic components and for specialized surface finishing across different industries. The company also markets personal computers. Epson maintains a global operational footprint, with significant presence in Japan, the Philippines, the United States, Indonesia, China, and numerous other countries worldwide.
Hardware
Alien Technology, founded in 1994, is a manufacturer of RFID technology. The company is headquartered in San Jose, California, having the Alien RFID Solutions Center, in the Dayton, Ohio area, and sales offices in the United States, Europe and Asia. As of August 2010, Alien employs approximately 235 people. Alien produces (EPC) Class 1 and Class 1 Gen 2 RFID inlays, tags, and readers designed for use in manufacturing lines, warehouses, distribution centers, and retail stores.
Hardware
Teradyne, Inc., established in 1960 and headquartered in North Reading, Massachusetts, is a global leader specializing in the creation, production, sale, and maintenance of automated testing solutions. The company's operations are categorized into four principal divisions: 1. Semiconductor Test: This segment delivers solutions for testing microchips at both the wafer and finished device package stages. These capabilities serve a wide array of sectors, including automotive, industrial, telecommunications, consumer electronics, mobile devices, cloud computing, and gaming. Notable offerings include the FLEX test platform, the J750 system for high-volume semiconductor testing, the Magnum platform specialized for memory components like flash and DRAM, and the ETS platform, which caters to the analog/mixed-signal markets for chip makers and outsourced assembly/test providers. Its clientele encompasses integrated device manufacturers (IDMs), fabless chip companies, foundries, and independent semiconductor assembly and test firms. 2. System Test: This division provides instrumentation and systems for defense and aerospace applications, data storage testing apparatus, and solutions for circuit board examination and fault detection. 3. Industrial Automation: This segment supplies collaborative robotic arms, self-governing mobile robots, and sophisticated software for robotic control, primarily catering to clients in manufacturing, logistics, and lighter industrial applications. 4. Wireless Test: Operating under its LitePoint brand, this segment delivers crucial testing solutions for the development and production of various wireless products, ranging from modules and smartphones to tablets, laptops, peripherals, and Internet-of-Things (IoT) gadgets. Key offerings include IQxel for Wi-Fi and other connectivity standards, IQxstream for comprehensive cellular technology testing (including 5G), IQcell for multi-device cellular signaling verification, IQgig, and ready-to-use test software tailored for wireless chipsets.
IoT Hardware Manufacturing
iData is a global IoT device manufacturer specializing in intelligent data collection terminals, industrial PDAs, barcode scanners, and RFID products for industries such as logistics, manufacturing, retail, and healthcare.
Technology Hardware & Equipment
TZ Limited, alongside its subsidiaries, specializes in designing advanced smart devices and integrated systems. These innovations facilitate the commercial deployment of hardware and software solutions crucial for effectively managing, overseeing, and tracking a wide array of business assets. The company's diverse offerings include sophisticated solutions for corporate personnel storage, comprehensive corporate asset management, robust custody chain tracking, and optimized distribution and postal logistics. Furthermore, it supplies specialized products for workplace environments, parcel handling, and data center operations, complemented by a range of associated value-added services. Established in 1996 and headquartered in The Rocks, Australia, TZ Limited maintains a global operational footprint, spanning Australia, the United States, Europe, the Middle East, Africa, and Singapore.
Hardware
Seagate Technology Holdings plc, headquartered in Dublin, Ireland, is a global provider of advanced data storage technology and solutions, with operations spanning Singapore, the United States, the Netherlands, and other international regions. The company's extensive product portfolio encompasses a wide array of mass capacity storage offerings. These include enterprise-grade nearline hard disk drives (HDDs), solid-state drives (SSDs), and complete enterprise nearline systems, alongside specialized HDDs for video and imaging, and network-attached storage (NAS) drives. Beyond these, Seagate also supports legacy systems with Mission Critical HDDs and SSDs. Its consumer-focused segment features external storage devices sold under popular lines such as Seagate Ultra Touch, One Touch, and Expansion, as well as the premium LaCie brand. The company's product range further extends to internal desktop and notebook drives, HDDs for digital video recorders (DVRs), and high-performance gaming SSDs. Moreover, Seagate delivers the Lyve edge-to-cloud platform, an innovative solution designed for managing and transferring vast amounts of data. Its clientele primarily consists of original equipment manufacturers (OEMs), distributors, and retailers. Established in 1978, Seagate Technology Holdings plc continues to be a leader in the data storage industry.
Hardware
Lexmark International, Inc. is an American company that manufactures laser printers and imaging products. Founded in 1991, it is headquartered in Lexington, Kentucky.
Hardware
HP Inc. is a global technology company specializing in personal computing devices, imaging and printing solutions, and a variety of related technologies, software, and support services, serving clients both in the United States and worldwide. Its operations are structured into three main divisions: Personal Systems, Printing, and Corporate Investments. The Personal Systems segment offers a broad array of computing hardware, including desktop and laptop personal computers for both business and individual consumers, along with specialized workstations, thin clients, commercial mobile devices, retail point-of-sale systems, displays, and various peripherals. This division also encompasses essential software, support, and associated services. The Printing division focuses on delivering printer hardware for both general consumers and commercial clients, alongside a full suite of supplies, comprehensive print solutions, and related services. Finally, the Corporate Investments segment is dedicated to fostering innovation through HP Labs, incubating new business ventures, and managing various investment projects. HP's extensive client base spans individual end-users, small and medium-sized enterprises (SMEs), and major corporations, reaching diverse sectors such as government, healthcare, and education. Established in 1939, the company initially operated as Hewlett-Packard Company before rebranding to HP Inc. in October 2015. Its corporate headquarters are located in Palo Alto, California.
Hardware
Getac Holdings Corporation, alongside its subsidiaries, operates as a diversified global technology and manufacturing firm. Its primary activities encompass the research, development, production, and worldwide distribution of a comprehensive array of electronic and mechanical solutions across Asia, the United States, Europe, and other international markets. The company's extensive product portfolio includes a variety of finished electronic devices such as notebooks, personal computers, mobile phones, and digital cameras, as well as communication equipment. It also manufactures critical components like PCBs (Printed Circuit Boards), printer parts, and automotive electronic devices. Beyond electronics, Getac offers robust mechanical engineering solutions. This segment covers everything from initial engineering design, prototyping, and tooling, to the mass production and assembly of plastic and metal stamping parts and modules. They also produce specialized aluminum and magnesium alloy die-cast parts for the automotive sector, alongside aerospace fasteners. In terms of services, Getac is involved in the wholesale and retail of data management software, various electronic equipment, mold-related products, and e-communication solutions. They also provide repair, maintenance, and technical support for computing products and offer smart mobile surveillance systems. Uniquely, the company extends its operations to act as an agency for domestic and international freight transport, customs declarations, and general import/export trade. Getac's offerings are primarily deployed in demanding environments, specifically catering to military and industrial computer system applications. Established in 1989 and headquartered in Taipei, Taiwan, Getac Holdings Corporation functions as a subsidiary of the MiTAC-SYNNEX Group. The company officially adopted its current name in October 2021, having previously operated as Getac Technology Corporation.
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