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Cricut, Inc. competitors & alternatives

CRCTComputer HardwareSouth Jordan, United States

The 12 closest competitors and alternatives to Cricut, Inc. among computer hardware companies — ranked by similarity to what Cricut, Inc. actually does, not by market-cap band.

$1.3BMarket cap
700Employees
12Competitors listed

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About Cricut, Inc.

Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.

Cricut, Inc. at a glance

Cricut, Inc. is a computer hardware company headquartered in South Jordan, United States. It is publicly listed (CRCT) with a market capitalisation of $1.3B. Xcout tracks 11 named people at Cricut, Inc., including Ashish Arora (Chief Executive Officer, President & Director). Xcout recorded 60 job postings from Cricut, Inc. in the last 90 days, naming tools such as GitHub, Claude Code, Cursor.

Cricut, Inc. leadership

  • Ashish AroraChief Executive Officer, President & Director
  • Kimball ShillChief Financial Officer
  • Ryan HarmerSenior Vice President of Accounting & Corporate Controller
  • Matt TuttleSenior VP, General Counsel & Corporate Secretary
  • Michael HoadeVice President of Finance
  • Christopher John BelfioreHead of Investor Relations

5 more named people on record for Cricut, Inc., with roles, board committees and tenure — see the full roster →

Hiring at Cricut, Inc.

Xcout recorded 60 job postings from Cricut, Inc. in the last 90 days, from a hiring record Xcout has kept since June 2026.

Tools named in Cricut, Inc.'s job postings

GitHubClaude CodeCursorGitHub CopilotDatadogJiraSAPLookerPower BITableauConfluenceZendesk

The weekly hiring trend, the roles and locations behind it — see Cricut, Inc.'s hiring signals →

Top 12 Cricut, Inc. competitors

Ranked by semantic similarity — how close each company is to Cricut, Inc. by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.

Zebra TechnologiesZBRA · Hardware (Enterprise Technology)Lincolnshire, United States
66% matchPublic

Hardware (Enterprise Technology)

Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.

Market cap$12.7B
Employees10,700
Zebra Technologies competitors & alternatives →
ミマキエンジニアリング6638 · Industrial Printing EquipmentTomi, Japan
64% matchPublic

Industrial Printing Equipment

Mimaki Engineering Co., Ltd., a Japanese enterprise, operates internationally, specializing in the development, manufacturing, and global distribution of digital fabrication equipment and associated software solutions. Their extensive hardware range includes various inkjet printers, such as roll-to-roll, print-and-cut, flatbed, and textile models, along with other specialized options. The company also provides a selection of cutting plotters, including roll-to-roll, flatbed, and apparel cutter systems, as well as laminators, desktop modeling devices, and 3D printers. In addition to machinery, Mimaki offers a comprehensive suite of software products. This includes sophisticated RIP software, tools for color management, and several cutting programs like FineCut9, FineCut8, Simple POP, Simple Cut, and Simple Studio. They also provide the ArtiosCAD designer solution, specifically tailored for packaging design. These innovative products find widespread application across numerous industries, enabling the production and customization of items such as smartphone cases, glass, acrylic objects, stickers, magnets, stationery, novelty goods, apparel and textiles, bottles, and window films, among other diverse articles. The company was founded in 1975 and is headquartered in Tomi, Japan.

Market cap$357.5M
Employees2,152
ミマキエンジニアリング competitors & alternatives →
Ubiquiti Inc.0LI9 · HardwareNew York City, United States
64% matchPublicAI 12/100 ▼Green 0/100 ▼

Hardware

Ubiquiti Inc., established in New York in 2003, is a technology company specializing in advanced networking solutions. It designs and manufactures products for a diverse clientele, including telecommunications service providers, enterprise-level businesses, and individual consumers. The company's core focus is on developing integrated technology platforms that enable high-capacity distributed internet access, unified information technology infrastructures, and consumer electronics tailored for professional, home, and personal applications. For service providers, Ubiquiti offers robust carrier-grade network infrastructure, encompassing fixed wireless broadband, wireless backhaul systems, and sophisticated routing capabilities. Its enterprise product lines furnish wireless LAN infrastructure, comprehensive video surveillance solutions, switching and routing devices, secure gateways, and various other wireless networking products. Consumers can access products under the Ubiquiti Labs brand. Ubiquiti leverages several key proprietary technologies. These include airMAX, which employs unique protocols to minimize signal noise; EdgeMAX, a versatile software and system routing platform; airFiber, designed for high-performance point-to-point radio communication; and UFiber GPON, a plug-and-play fiber network technology for deploying high-speed internet. Furthermore, the UniFi ecosystem provides a suite of enterprise-grade solutions: UniFi Enterprise WLAN offers a scalable Wi-Fi system with both on-site and remote cloud management; UniFi Protect is a sophisticated video surveillance system featuring statistical reporting and advanced analytics; UniFi Switch delivers high-performance switching and Power over Ethernet (PoE) support; UniFi Console functions as an enterprise-class router and security gateway; and UniFi Access manages door entry systems. Beyond its main platforms, Ubiquiti also manufactures essential hardware components such as base stations, radios, backhaul equipment, customer premise equipment, embedded radio modules, antennas, mounting accessories, cables, and Power over Ethernet adapters. The company distributes its products globally through a network of approximately 100 distributors, various online retailers, and direct sales channels. Initially incorporated as Ubiquiti Networks, Inc., the company officially adopted the name Ubiquiti Inc. in August 2019.

Market cap$41.1B
Employees1,515
PythonC++AWSTypeScriptDocker
Ubiquiti Inc. competitors & alternatives →
Seagate Technology Holdings PLCSTX · HardwareSingapore, Singapore
62% matchPublic

Hardware

Seagate Technology Holdings plc, headquartered in Dublin, Ireland, is a global provider of advanced data storage technology and solutions, with operations spanning Singapore, the United States, the Netherlands, and other international regions. The company's extensive product portfolio encompasses a wide array of mass capacity storage offerings. These include enterprise-grade nearline hard disk drives (HDDs), solid-state drives (SSDs), and complete enterprise nearline systems, alongside specialized HDDs for video and imaging, and network-attached storage (NAS) drives. Beyond these, Seagate also supports legacy systems with Mission Critical HDDs and SSDs. Its consumer-focused segment features external storage devices sold under popular lines such as Seagate Ultra Touch, One Touch, and Expansion, as well as the premium LaCie brand. The company's product range further extends to internal desktop and notebook drives, HDDs for digital video recorders (DVRs), and high-performance gaming SSDs. Moreover, Seagate delivers the Lyve edge-to-cloud platform, an innovative solution designed for managing and transferring vast amounts of data. Its clientele primarily consists of original equipment manufacturers (OEMs), distributors, and retailers. Established in 1978, Seagate Technology Holdings plc continues to be a leader in the data storage industry.

Market cap$175.6B
Employees30,000
Seagate Technology Holdings PLC competitors & alternatives →
HPHPQ · HardwarePalo Alto, United States
61% matchPublic

Hardware

HP Inc. is a global technology company specializing in personal computing devices, imaging and printing solutions, and a variety of related technologies, software, and support services, serving clients both in the United States and worldwide. Its operations are structured into three main divisions: Personal Systems, Printing, and Corporate Investments. The Personal Systems segment offers a broad array of computing hardware, including desktop and laptop personal computers for both business and individual consumers, along with specialized workstations, thin clients, commercial mobile devices, retail point-of-sale systems, displays, and various peripherals. This division also encompasses essential software, support, and associated services. The Printing division focuses on delivering printer hardware for both general consumers and commercial clients, alongside a full suite of supplies, comprehensive print solutions, and related services. Finally, the Corporate Investments segment is dedicated to fostering innovation through HP Labs, incubating new business ventures, and managing various investment projects. HP's extensive client base spans individual end-users, small and medium-sized enterprises (SMEs), and major corporations, reaching diverse sectors such as government, healthcare, and education. Established in 1939, the company initially operated as Hewlett-Packard Company before rebranding to HP Inc. in October 2015. Its corporate headquarters are located in Palo Alto, California.

Market cap$28.8B
Employees55,000
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Dell TechnologiesDELL · HardwareRound Rock, United States
61% matchPublic

Hardware

Dell Technologies Inc. is a worldwide technology leader that designs, develops, manufactures, markets, sells, and provides support for a broad spectrum of information technology (IT) solutions, products, and services. The company's business activities are structured into three primary segments: the Infrastructure Solutions Group (ISG), the Client Solutions Group (CSG), and VMware. The ISG division focuses on delivering enterprise-grade offerings, including both traditional and next-generation storage solutions, alongside various server configurations such as rack, blade, tower, and hyperscale models. This segment also provides networking products and related services aimed at helping corporate clients modernize their IT infrastructure, enrich end-user experiences, and accelerate critical business applications and processes. Complementary software, peripherals, and extensive support services—encompassing deployment, configuration, and extended warranties—are also part of its portfolio. The CSG segment addresses end-user computing requirements by offering personal computers like desktops, workstations, and notebooks, as well as displays and projectors. It further includes proprietary and third-party software, peripheral devices, and a full suite of support, installation, setup, and extended warranty services. The VMware division specializes in assisting customers with managing intricate IT landscapes, particularly concerning hybrid and multi-cloud environments, modern applications, network infrastructure, security protocols, and digital workspaces. Its services enable efficient resource management across private, multi-cloud, and multi-device setups. Furthermore, Dell Technologies offers information security solutions and cloud software, including Infrastructure-as-a-Service (IaaS), which empower customers to migrate, operate, and manage mission-critical applications within cloud-based IT environments. Founded in 1984, the company was initially known as Denali Holding Inc. before officially changing its name to Dell Technologies Inc. in August 2016. Its global headquarters are situated in Round Rock, Texas.

Market cap$389.4B
Employees97,000
Dell Technologies competitors & alternatives →
NETGEARNTGR · HardwareSan Jose, United States
61% matchPublicAI 18/100 ▼Green 0/100

Hardware

NETGEAR, Inc. specializes in the conceptualization, engineering, and distribution of a broad spectrum of networking and internet-enabled devices. The company caters to a diverse clientele, encompassing individual consumers, corporate entities, and internet service providers. Its operations are strategically structured into two primary divisions: Connected Home and Small and Medium Business. Within the Connected Home segment, NETGEAR delivers innovative solutions such as Wi-Fi routers, integrated home Wi-Fi systems, broadband modems, gateways, mobile hotspots, signal extenders, Powerline adapters, wireless network interface cards, and even digital display canvases. This division also augments its product offerings with valuable services, including expert technical support, robust parental control functionalities, and advanced cybersecurity protection. For small and medium-sized enterprises, as well as specific institutional markets like education, hospitality, and healthcare, the company provides crucial infrastructure. This includes a range of Ethernet switches, sophisticated Wi-Fi mesh systems and access points, unified local and remote storage solutions, and internet security appliances. NETGEAR’s products reach customers through a multi-faceted sales approach, leveraging traditional brick-and-mortar retailers, online e-commerce platforms, wholesale distributors, direct market resellers, value-added resellers, and broadband service providers. Furthermore, the company facilitates direct purchases via its official website, www.netgear.com. Its market footprint spans the Americas, Europe, the Middle East, Africa, and the Asia Pacific region. Incorporated in 1996, NETGEAR, Inc. is headquartered in San Jose, California.

Market cap$633.4M
Employees784
PythonDockerKubernetesAWSAzure
NETGEAR competitors & alternatives →

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