The 12 closest competitors and alternatives to Sprout Social among software - application companies — ranked by similarity to what Sprout Social actually does, not by market-cap band.
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Sprout Social, Inc. delivers a comprehensive, cloud-based platform for social media management, operating across a global clientele that spans the Americas, Europe, the Middle East, Africa, and the Asia Pacific regions. This sophisticated software centralizes social communications, crucial data, and various operational workflows, serving as a unified hub for information, actionable intelligence, and strategic execution. The company's integrated suite of tools spans a wide array of capabilities, including social engagement and interaction, content publishing, data analytics and performance tracking, social listening for market insights, brand reputation oversight, employee-led content promotion, and process automation. These versatile tools address diverse organizational needs, supporting functions such as community engagement, public relations, marketing initiatives, customer service and support, e-commerce activities, sales and lead generation, recruitment and talent acquisition, product innovation, and overarching business strategy. Beyond its software, Sprout Social provides professional services like consulting and training. With over 31,000 clients globally, its customer base is broad, encompassing small and medium-sized businesses, mid-market firms, large enterprises, marketing agencies, government bodies, non-profit organizations, and educational institutions. Established in 2010, the company is headquartered in Chicago, Illinois.
Sprout Social is a software - application company headquartered in Chicago, United States. It is publicly listed (SPT) with a market capitalisation of $455M. Xcout tracks 22 named people at Sprout Social, including Ryan Paul Barretto (President, CEO, Director & Interim Principal Financial and Accounting Officer). Xcout recorded 72 job postings from Sprout Social in the last 90 days.
16 more named people on record for Sprout Social, with roles, board committees and tenure — see the full roster →
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series D | $40.5M | 3 named | |
| Series B | $18M | — |
Some filings are not shown as funding rounds.
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Xcout recorded 72 job postings from Sprout Social in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Sprout Social's hiring signals →
Ranked by semantic similarity — how close each company is to Sprout Social by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
SaaS
HubSpot, Inc. offers an expansive, cloud-hosted customer relationship management (CRM) platform, catering to businesses across the Americas, Europe, and the Asia Pacific. This integrated system features fundamental modules for marketing, sales, customer service, and content management. Additionally, the platform is equipped with a wide array of specialized tools to optimize operations, such as search engine optimization (SEO), blogging, website management, instant messaging, AI-driven chatbots, social media management, marketing automation, email communications, and predictive lead scoring. It further includes functionalities for boosting sales productivity, creating knowledge bases, facilitating e-commerce, directing conversations, hosting videos, and managing ticketing and helpdesk inquiries. Customer satisfaction is also addressed through NPS surveys, complemented by comprehensive analytics and reporting features. Beyond the software, HubSpot offers professional services to educate and train clients on maximizing the CRM's potential, alongside accessible support options via phone, email, and live chat. The company focuses its services on mid-market business-to-business (B2B) organizations. Incorporated in 2005, HubSpot, Inc. has its main offices located in Cambridge, Massachusetts.
SaaS
SocialPilot is a software development company established in 2014 with headquarters in Delaware. The company provides a comprehensive social media management, scheduling, and analytics tool designed for marketing agencies and brands.
Cloud Infrastructure
Salesforce, Inc. is a leading provider of customer relationship management (CRM) solutions, dedicated to connecting businesses and their clientele on a global scale. At its core, the Customer 360 platform empowers organizations to create seamless, integrated experiences for their customers. The company's extensive suite of services encompasses a wide array of functionalities: Sales: Tools designed to manage sales pipelines, track leads, forecast opportunities, extract data-driven insights through analytics, and streamline the creation of quotes, contracts, and invoices. Service: Capabilities enabling companies to deliver highly personalized, trustworthy, and scalable customer support. Platform: A versatile development environment, featuring intuitive drag-and-drop tools, that allows businesses of diverse sizes, locations, and industries to build tailored applications, thereby strengthening customer relationships. Learning: An online educational platform providing accessible training to acquire sought-after Salesforce skills. Slack: A comprehensive system for team collaboration and engagement. Marketing: Solutions for strategizing, personalizing, and optimizing individual customer marketing journeys. Commerce: Offerings that unify customer interactions across various channels, including mobile, web, social media, and physical retail stores. Tableau: A complete analytics solution addressing a broad spectrum of enterprise data analysis needs. MuleSoft: An integration platform designed to unlock and connect data residing across an organization's various systems. Salesforce's offerings cater to numerous sectors, such as financial services, healthcare, life sciences, and manufacturing, among others. Beyond its core products, the company also provides professional services and conducts both in-person and online courses to certify customers and partners in the architecture, administration, deployment, and development of its services. Its solutions are distributed through direct sales channels, as well as a network of consulting firms, systems integrators, and other strategic partners. Established in 1999, Salesforce, Inc. maintains its headquarters in San Francisco, California.
Customer Engagement Software
Khoros provides an AI-powered customer engagement platform designed for enterprise brands. Its software products, Aurora AI and Iris AI, offer tools for online community management, social media listening, publishing, analytics, and automated customer service.
SaaS
Freshworks Inc., a software development company, provides software-as-a-service products in North America, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company’s software-as-a-service solutions includes Customer Experience (CX) and Employee Experience (EX). Its Customer Experience products include Freshdesk Omni, an AI-powered omnichannel customer service solution that unifies customer interactions, support operations, and empowers agents to deliver exceptional experiences; Freshdesk, a ticketing and case management solution; Freshchat that provides agents with a modern conversational experience to proactively engage customers across digital messaging channels; Freshcaller, a cloud-based contact center solution for scalable voice operations; Freshsales, a sales CRM for pipeline management and deal closure solution; and Freshmarketer, a marketing automation platform designed to help businesses to attract, nurture, convert, and retain customers. The company’s Employee Experience products include Freshservice, an IT and enterprise service management platform to AI agents to help employees resolve issues, make requests, and access information through conversational interfaces without requiring direct interaction with the service desk; Freshservice for Business Teams, which provides a unified employee service experience while ensuring the secure separation of departmental data; Device42 which provides IT discovery and dependency mapping solutions; and FireHydrant, a modern incident management platform that enables engineering and operations teams to manage the full incident lifecycle. In addition, it provides Freshworks platform, an AI-powered, enterprise-grade foundation that unifies customer experience and employee experience product lines. The company was formerly known as Freshdesk Inc. and changed its name to Freshworks Inc. in June 2017. Freshworks Inc. was incorporated in 2010 and is headquartered in San Mateo, California.
Software
Mention provides a social listening and media monitoring software platform that helps businesses track online conversations, analyze brand sentiment, and manage social media.
Enterprise Software
Birdeye, Inc. operates as an agentic marketing platform designed to help multi-location brands manage customer reviews, social media, and community engagement.
Sustainability & ESG Compliance Software
Socialsuite Holdings, Inc. provides an AI-powered sustainability and ESG platform that helps corporate sustainability teams automate compliance, manage risk, and streamline reporting. Its software offers modules for double materiality assessments, climate risk analysis, supplier risk evaluation, compliance scanning, benchmarking, and social impact measurement.
SaaS
Digimind, now Onclusive Social, is a leading social media monitoring and analytics platform headquartered in New York. It helps users listen, engage, analyze, and report on social media, turning real-time insights into actionable information.
Similar software - application company
Shopify Inc. functions as a premier commerce technology company, providing an extensive platform and associated services to empower businesses worldwide. Its reach extends across Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's robust platform equips merchants to effectively display, organize, market, and sell their merchandise through a multitude of sales avenues. These include digital storefronts accessible via web and mobile, traditional brick-and-mortar stores, temporary pop-up locations, integrated social media channels, proprietary mobile applications, embeddable "buy buttons," and established online marketplaces. Beyond sales, the platform streamlines crucial business operations such as product and inventory management, order and payment processing, fulfillment and shipping logistics, attracting new customers and fostering client relationships, product sourcing, analytical reporting, financial administration encompassing cash, payments, and transactions, and facilitating access to working capital. Additionally, Shopify offers supplementary services like the sale of custom website themes and applications, alongside domain name registration. Its merchant-focused solutions also cover payment acceptance, efficient shipping and order fulfillment, and aid in securing necessary operating funds. Founded in 2004 under the initial name Jaded Pixel Technologies Inc., the company officially rebranded to Shopify Inc. in November 2011. Its global headquarters are located in Ottawa, Canada.
SaaS
Upland Software, Inc. delivers cloud-hosted enterprise work management solutions to a global clientele, with significant operations across the United States, the United Kingdom, and Canada. The company's portfolio features a family of Upland-branded software applications tailored for diverse organizational functions, including marketing, sales, contact centers, project administration, information technology, general business operations, human resources, and legal departments. Complementing its software, Upland offers specialized professional services encompassing implementation, data extraction, integration, configuration, and training, along with ongoing customer support. Its broad customer base ranges from large multinational corporations and governmental bodies to small and medium-sized businesses. Upland strategically serves numerous industries, such as financial services, consulting, technology, manufacturing, media, telecommunications, political organizations, healthcare, life sciences, retail, hospitality, and non-profit sectors, leveraging both direct and indirect sales channels. Incorporated in 2010 and headquartered in Austin, Texas, the company was formerly known as Silverback Enterprise Group, Inc. before rebranding as Upland Software, Inc. in November 2013.
Similar software - application company
Vancouver, Canada-based Wishpond Technologies Ltd. delivers advanced digital marketing solutions to businesses throughout the United States, Canada, and globally. The company offers a comprehensive platform designed to facilitate marketing campaigns, drive promotions, generate leads, automate sales workflows, manage advertising, foster referral initiatives, and enhance sales conversions. Additionally, Wishpond provides its own cloud-based software, featuring tools for lead generation, marketing automation, and analytics. This includes capabilities such as landing page creation, social media promotions, website pop-ups, online forms, lead activity tracking, and email marketing. Beyond its software, Wishpond supplies a variety of integrated marketing services, including strategic campaign design and management, online advertising, search engine optimization (SEO), and professional landing page development. Its diverse client base spans small-to-medium sized enterprises (SMEs) in industries like e-commerce, marketing agencies, beauty, fitness, and design, as well as prominent blue-chip companies.
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